E25: Leveraging Meta, LinkedIn and Programmatic for B2B Ads
B2B Marketing Futures · Adzact
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Show Notes
This episode shares insights from digital marketing experts in various industries on strategies and challenges in leveraging platforms like LinkedIn, Meta, and Programmatic for B2B marketing. Key takeaways included the need for precise targeting, balancing brand and lead gen, multi-channel optimization, and solving attribution issues given long sales cycles. Perspectives highlighted contextual differences across verticals and buying groups, emphasizing the need to tailor approaches to thrive amidst rapidly evolving martech.
thanks to panellists James Palmer, Luke Rose-Smith, and Charles Oben
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