Season 1 · Episode 22
E22: Nurturing Challenges in B2B Marketing
B2B Marketing Futures · Adzact
October 27, 202354m 0s
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Show Notes
Evolving Nurture Strategies
Join Claire Pitman-Massie (Vice President of Marketing at ForgeRock) and Hannah Maltby (Global Head of Campaigns and ABM at RedGate Software) as they explore key trends in the B2B marketing landscape, specifically focusing on the evolution of nurturing strategies.
Key Themes:
- Lessons from B2C Marketing [02:31 - 03:31]
- Emotional, Outcome-Driven Nurturing [09:14 - 10:27]
- Omnichannel, Nonlinear Nurturing [19:42 - 20:10]
- Integrating Sales for Continuous Nurturing [21:12 - 22:59]
- Getting Personal [44:22 - 47:50]
- From 'Nurture' to 'Smart Nurture' [35:55 - 37:46]
Read a full report: here
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