E115: The Role of Sales Enablement in ABM and Outbound
B2B Marketing Futures · Adzact
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Show Notes
In this episode of B2B Marketing Futures, we’re diving into The Role of Sales Enablement in ABM and Outbound and what it really takes to make it work across teams.
You’ll hear from:
- Sam Pfluger, Head of Digital Experience at Fleet Device Management
- Elyse Corwin, Regional Marketing Manager at Pega
We’ll explore:
- What effective sales enablement looks like when targeting named accounts
- How to equip sales with the right context, content, and messaging at the right time
- Strategies for aligning marketing and sales without overloading either
- The metrics that signal whether enablement is truly driving pipeline
From mapping psychological stages to customizing scalable content in high-stakes industries like healthcare, Sam and Elyse share real-world examples and candid lessons on building smarter go-to-market strategies.
Whether you’re refining your ABM playbook or rethinking cross-functional alignment, this episode is packed with insights you won’t want to miss.
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