Season 2 · Episode 114
E114: Sales and Marketing Alignment
B2B Marketing Futures · Adzact
July 18, 202535m 58s
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Show Notes
In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape.
You’ll hear from:
- Jeffrey Boggess, Senior Product Marketing Manager at Checkr
- Peter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC)
- Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio)
- Mary Voitovych, Head of Growth Marketing at Creatio
We’ll dive into:
- Where sales and marketing alignment typically breaks down, and how to fix it
- How top teams create tight feedback loops, shared KPIs, and cross-functional trust
- The central role product marketing plays in driving unified GTM strategies
- Practical advice for building a culture of alignment that drives long-term pipeline growth
From scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines.
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