E113: The Tools, Rituals, and Real Talk Behind True Team Alignment
B2B Marketing Futures · Adzact
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Show Notes
In this episode of B2B Marketing Futures, we dive into what it really means for B2B teams to operate as one and why alignment across functions like marketing, sales, product, and operations can make or break performance.
You’ll hear from:
Elayne Hovsmith, Senior Partner Marketing Manager at DocuSign
Nimit Roongta, Founder at Kickback Monkey
John O’Neil, Director of Business Development at PitchBook
We'll unpack:
- How functional alignment impacts growth and customer experience
- Where team misalignments typically show up and how to fix them
- How feedback loops, tools, and sales partnerships strengthen execution
- What changes actually moved the needle in their orgs
From tightening lead handoffs to embedding partner collaboration into campaigns, this episode is packed with practical ideas and lessons from leaders who’ve built stronger, smarter B2B engines .
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