E104: Higher Productivity and Efficiency through Project Marketing
B2B Marketing Futures · Adzact
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Show Notes
In this episode of B2B Marketing Futures, we explore how project marketing is becoming a game-changer for high-performing marketing teams. Joaquin Dominguez is joined by Alex Long (AlphaSense), Jacqueline Murphy (Reveal), and Raven McFarlane (Bluebeam) to discuss how structured project workflows, PMO-style operations, and smart tooling are helping marketers improve campaign speed, consistency, and impact.
We dig into:
- What project marketing really means in practice
- Common execution pitfalls and how to avoid them
- The real-world value of tools like ClickUp and Monday
- Whether it’s time for a dedicated Marketing PMO
If you’ve ever struggled with unclear briefs, missed handoffs, or campaign chaos—this one’s for you.
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