Why Each Company Has a Singular Story, and How to Tell It with Martin Malloy
B2B Content Strategist · Amy Woods
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Every company has a singular story to tell. It’s up to content marketers to find ways of retelling that story over and over again, to spotlight interesting takes and new angles. In this episode, Amy Woods talks with Martin Malloy, Senior Director of Content at Wealth.com. They explore how to craft compelling narratives that reinforce a company's core message while keeping content fresh and engaging.
Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
Find out:
- The dangers of using AI as a crutch
- Why the ideal content format depends on the campaign
- Martin’s favorite repurposing tactics
- How Wealth.com are doing big things with a small team
- How to ensure content stays both timely and timeless
Important Links & Mentions
- Martin on LinkedIn https://www.linkedin.com/in/martin-malloy-10162b7/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/