The Role of Content Repurposing in Small Marketing Teams with Jess Cook
B2B Content Strategist · Amy Woods
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Show Notes
What is the best way to make your small marketing team look big and credible… like you’re out there doing all the things? Repurposing, of course!
When people think your team is bigger than it is, it’s a huge compliment and means your repurposing is working.
In this first episode of the second season of B2B Content Strategist, host Amy Woods speaks to LASSO’s Head of Content Jess Cook about her new role, her strategy to cement LASSO as main thought leader in the events industry and how repurposing is an integral part of that. They also cover the recurring processes she is streamlining and optimizing within her team right now.
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- Jess’ strategy to grow a niche SAAS brand into an industry leader
- How to streamline processes to reach the right audience
- Incorporating AI while still injecting humanity into your content
Important Links & Mentions
- LASSO.io https://www.lasso.io/
- That’s Marketing Baby https://www.thatsmarketingbaby.com/
- Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/
- Content 10x : https ://www.content10x.com/