Repurposing Blog Content 101 with Matt Crawford
B2B Content Strategist · Amy Woods
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Show Notes
In-house or outsourced: where is the best place for your blog to be written? Both in-house and outsourced content have an important place in any B2B marketing team, but deciding which approach will yield the best results can be challenging. The benefits of in-house content can include deep product knowledge, brand consistency, and better customer insights. The benefits of outsourcing are often cost efficiency, specialized expertise, and flexibility. So which is better?
In this episode, Content 10x Founder and Podcast Host Amy Woods speaks with Matt Crawford, Head of Content at NEXT Insurance. They discuss why detailed briefs are key when outsourcing content work, Matt’s favorite content management tools, and how AI figures into it all.
Find out:
- Why AI will create ‘winners and losers’
- How NEXT Insurance keep tabs on pain points affecting customers
- Why blog posts are Matt’s favorite type of content to repurpose
Important Links & Mentions
- Matt on LinkedIn https://www.linkedin.com/in/mjcrawford1/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/