How To Harness The Power Of Data In Your Content Marketing With Tom Rennell
B2B Content Strategist · Amy Woods
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Show Notes
For a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative.
Joining host Amy Woods to talk about this element of his content marketing strategy, is Tom Rennell, Senior Content and Comms Manager at Adverity. They talk about his ‘putting chaos in boxes’ approach (it makes perfect sense, we promise!), the exciting opportunities presented by AI, truly understanding how content contributes to the company’s bottom line and the joy to be found in really good folder systems and naming conventions!
Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- The different ways to measure brand awareness
- Why AI means we need to be producing better content
- The power of research reports
Important Links & Mentions:
- Adverity: https://www.adverity.com/
- Adverity on Medium.com: https://medium.com/adverity
- Adverity on LinkedIn: https://www.linkedin.com/company/myadverity/
- Tom on LinkedIn: https://www.linkedin.com/in/tomrennell/
- Content 10x: https://www.content10x.com/