Gong’s Goal to be the Most Engaging B2B Brand with Devin Reed
B2B Content Strategist · Amy Woods
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Show Notes
Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI.
In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd.
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Devin shares how his sales experience has impacted his marketing approach, his content wins and mishaps, and his advice for content marketers with limited time on their hands.
Find out:
- The role of outsourcing in helping Gong scale
- The blog post idea that turned Devin’s sales-content perspective upside down
- What happened when Devin’s content prank worked TOO well
Important Links & Mentions
- Gong: https://www.gong.io/
- Devin’s LinkedIn: https://www.linkedin.com/in/devinreed
- Devin’s newsletter, The Content Strategy Reeder: https://newsletter.thereeder.co/
- PathFactory: https://www.pathfactory.com/
- Content 10x: https://www.content10x.com/