Building a Demand Generation Strategy for High-Quality Leads with Hannah Forson
B2B Content Strategist · Amy Woods
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Show Notes
A strong demand generation strategy that delivers long-term growth isn’t built overnight. Our guest, Hannah Forson, Sr. Demand Generation Manager at BambooHR, joins Amy Woods to explore how she leads a team that drives high-quality leads in an inbound-only sales motion.
Hannah shares her insights on balancing in-house expertise with outsourcing, the power of webinars for repurposing, and why B2B marketing is starting to look a lot more like B2C. She also discusses how AI is shaping content planning and why demand gen strategies should always be built with the long game in mind.
Find out:
- Why long-term thinking is key to demand generation success (and how to manage expectations)
- How to determine what stays in-house and what to outsource
- Why external vendors should be seen as strategic collaborators, not just service providers
- Why webinars are one of the best content formats for repurposing
- How AI can enhance content planning without replacing human creativity
- Why personalization and storytelling are becoming non-negotiable in B2B marketing
Important Links & Mentions
- Hannah on LinkedIn https://www.linkedin.com/in/hannahforson/
- BambooHR https://www.bamboohr.com/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/
- BambooHR Case Study https://www.content10x.com/case-study-bamboohr/