Avoiding an AI-generated ‘Gray Goo’ of Content with Ronnie Higgins
B2B Content Strategist · Amy Woods
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Show Notes
How do you adjust your approach when moving from a vertical marketing approach to horizontal? This is what Ronnie Higgins experienced when starting his current role as Director of Content at OpenPhone.
Ronnie joins the show to talk about marketing strategy, their AI policy and his determination to avoid what he refers to as a ‘gray goo of content’ that has been just further exasperated since the arrival of AI.
Ronnie also shares some brilliant thoughts on SEO strategy, what makes high-value content, the importance of conceptual, strategic and tactical layers in B2B SaaS content, and lots more.
Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- The best content to outsource
- Why we are experiencing a ‘gray goo’ of content
- The importance of creating content holistically
Important Links & Mentions
- Ronnie on LinkedIn https://www.linkedin.com/in/ronniehiggins/
- OpenPhone https://www.openphone.com/
- AudiencePlus https://saas.audienceplus.com/
- Content 10x: https://www.content10x.com/