B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce

Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navigates the messy realities of month-end close. He also breaks down what vendors need to bring to the table to earn a yes from finance.Episode Highlights:00:35 – Introduction: Meet Ryan Cosby & Salon Service Group01:50 – How SSG's Distribution Model Works: Salons, Licenses & the Back Bar03:25 – Cost-to-Serve: Is the Digital Channel Cheaper?06:00 – Giving Reps Visibility Into eCommerce Behavior07:34 – Commissioning Reps on eComm Sales and Why It Matters08:50 – Pricing Complexity: Custom Agreements and Margin Leakage12:40 – Sales Tax Complexity and Why SSG Uses Vertex15:00 – The Tech Stack: System 2000, Qlik, and Excel18:58 – Month-End Close: Reconciling Two Different Data Structures22:07 – AI in FP&A: What SSG Is Piloting With Qlik26:00 – What a Vendor Business Case Needs to Survive an FP&A Review30:35 – Advice for Digital Champions Making the Case Up the Chain34:45 – Payments Across Channels: Cards on File, Chargebacks & Debit Card Risk39:16 – Ryan’s media recommendationsResources Mentioned:Qlik — BI and analytics tool used by SSGVertex — Sales tax automation platformImbibe Magazine — Ryan's go-to for drinks culture, recommending it as a great example of a media brand quietly and successfully reinventing itself.

What happens when you drop an LLM on top of five ERPs and a decade of M&A? Aaron Sheehan and analyst Heather Hershey map the practical path: B2B use cases that work, risks that don’t, and why chunk-by-chunk modernization beats “robot, take the wheel.”Highlights01:06 – Welcome back and introducing Heather Hershey03:35 – Defining AI, LLMs, and RAG 09:30 – Why probabilistic AI makes ops teams nervous 11:58 – Is LLM an overkill compared to ‘boring’ machine learning and rule-based systems?15:19 – The real blocker: fragmented data across ERPs and other systems19:40 – The strangler pattern: modernize in chunks instead of ripping everything out21:13 – Why commerce platforms become the orchestration layer for AI/NLP24:37 – If you had $100K for AI: where to spend it 27:27 – Prisoner’s dilemma: agentic shopping and the disintermediation trap34:53 – Agentic commerce predictions for B2B 40:30 – Are people replacing Google with LLMs?

This week, we met Kyle Gustafson, civil engineer by training, digital commerce expert by career. From scaling office supply giants to building businesses at Amazon, Kyle reflects on what digital transformation really takes and why WIFM – “What’s in it for me?” – is the key to adoption and growth.Highlights00:00 – Introduction: Meet Kyle Gustafson & His Career Path02:00 – Lessons from Office Depot, Staples, and OfficeMax04:00 – Building Private Brands and Supply Chains at Amazon06:35 – Transformation Mindset: Thinking 20 Years Ahead11:35  – Why Companies Call for Help: Common Consulting Triggers17:40 – Defining eCommerce: Where’s the line? 21:33 – Why Digital Transformation Never Really Ends28:40 – Tech Adoption and the Power of WIFM34:10 – The Alexa Microwave Story: When Customer Value Isn’t There39:23 – Leadership Lessons from Mentor Ron Lala45:10 – Book Recommendations & Closing ThoughtsResources MentionedViktor Frankl – Man’s Search for MeaningMalcolm Gladwell – The Revenge of the Tipping PointPaul Leonardi and Tsedal Neeley – The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends.Episode highlights: 00:00 – Introduction: Meet Allie Copeland & ADI02:15 – What Does a Chief Transformation Officer Do?04:50 – Why Transformation Never Really Ends09:15 – Turning Strategy into Action12:54 – Upgrading Tech: From Mainframe to Microservices18:25 – Planning for Agility, Not Just Stability21:45 – “Even Better Together”: Customer-First M&A25:15 – Decision-Making: When Changes Help (or Hurt) Customers27:24 – Real Feedback: NPS, Surveys, and Store Pilots29:30 – How Distribution is Evolving Beyond Inventory34:32 – Culture Change: Project Avengers & Rebel Alliance40:13 – Radical Transparency & Leading Through Uncertainty42:35 – Leadership Lessons & Advice for Transformation46:25 – Book Recs & Closing ThoughtsResources mentioned: • The Singularity Is Nearer by Ray Kurzweil• Apple in China by Patrick McGee

This episode tackles the real reasons manufacturers and distributors stay stuck: old systems, patchwork processes, and business habits that don’t change overnight. Jason Greenwood and Aaron Sheehan dig into what goes wrong in B2B projects, how leaders can spot roadblocks early, and why honest internal conversations matter more than buying the latest software.Key Highlights5:00 Why B2B companies still run on spreadsheets and ancient ERPs9:00 Shadow IT in B2B operations11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”17:05 How Jason breaks the customer base into three digital adoption buckets19:16 Manual ordering habits (screenshots, PDFs)23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong32:00 How eCommerce automation solves pain points beyond the transactional workflowResources Mentioned Digital Services Layer (DSL): Jason’s concept for all the non-transactional digital capabilities customers expect.OroCommerce's AI SmartOrder: An AI-powered tool for processing unstructured purchase orders and enabling digital self-service.Upcoming Movie: A Big Bold Beautiful JourneyTop Gun: MaverickB2B eCommerce World 2025 in Scottsdale, AZ

Kyler Nixon, Co-Founder of Forward Studios, joins the show to unpack what most distributors and B2B eCommerce teams get wrong about email marketing and how to turn it into a growth channel. Drawing on first-hand lessons as a Chief Revenue Officer, Kyler breaks down how to capture more revenue, why most companies leave money on the table, and what practical steps move the needle in B2B email.Episode highlights: 00:30 – Intro: Kyler’s path from agency owner to B2B eCommerce03:00 – What distributors get wrong about email marketing (and how Kyler found the gap)05:42 – Planning and forecasting in distribution: What signals Kyler actually tracked09:45 – Why the “endless aisle” is a trap for most distributors11:40 – First growth levers: growing the sales team, fixing SEO, improving UX16:33 – The lost revenue of not capturing email22:40 – Personalization in B2B email: beyond “Hi, Bob”23:50 – Simple segmentation that works: inside vs. outside the buying window25:52 – Kyler’s 3-part B2B email marketing framework explained32:10 – What the B2B Commerce Association adds for practitioners37:23 – Kyler’s podcast and TV recommendationsResources Mentioned:How I Built This (podcast by Guy Raz)Wisdom from the Top (podcast by Guy Raz)Survivor (reality TV show)B2B Commerce AssociationThe 2025 B2B Buyer Perspectives Report

In this episode, we sit down with Steven Javor, Head of Digital Customer Experience at Schneider Electric, for an inside look at how a global leader navigates the realities of digital transformation, AI, and the fast-changing world of B2B distribution. Steven shares Schneider Electric’s lessons learned from building marketplace strategies, upskilling employees in AI, and what it takes to keep up with the next generation of B2B buyers.Key Takeaways:(02:05) An intro into what Schneider Electric does (05:28) Schneider Electric’s global approach to customer experience and digital strategy(07:34) How regional differences shape digital transformation in B2B(09:08) How B2B companies can succeed with digital (13:22) Steve’s takeaways from recent B2B Online events(15:21) The risks of not exploring and implementing digital solutions (20:33) The evolution from D2C to marketplace: supporting distributors instead of competing(24:25) Building AI competency at scale – Schneider’s internal mandate(29:10) The link between digitization, sustainability, and Schneider’s core business(31:06) Steven’s advice for digital leaders on aligning executive buy-in and driving change Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights.

Beyond Portals: Building B2B Brands with eCommerceIn this special episode, we bring you a live session from B2B Online Chicago 2025, featuring Aaron Sheehan, Head of Product Marketing at OroCommerce, and Taylor Simpson, eCommerce & Digital Marketing Strategist at Ciranda, a leading food ingredient distributor. Aaron and Taylor discuss why B2B eCommerce is about more than just portals – and how building a unified, customer-centric digital experience can transform both sales and brand value.Key Takeaways:(01:25) Why traditional portals fall short of building B2B brand trust(03:20) What's a B2B portal, and why it's not enough(04:05) Why branded websites don't drive growth either(05:38) What B2B buyers find frustrating with a current B2B commerce experience(06:50) The proposed solution: Integrating the portal and brand website into one experience(09:11) Ciranda’s journey from two sites to a single customer-first platform(12:14) Personalizing experiences for both major and long-tail food brand customers(13:50) Audience question: How are Ciranda's sales team's operations organized?(16:08) Ciranda's results one quarter after going live with OroCommerce Thanks for listening to B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, please leave a review and subscribe for more real-world B2B insights. #b2becommerce #distribution #digitalcommerce

In this special episode, the original founders of OroCommerce — Yoav Kutner, Dima Soroka, and Jary Carter — join the B2B Commerce Uncut podcast for a behind-the-scenes conversation about what it took to build a B2B eCommerce platform before the market was ready.They share how their early experience at Magento shaped their thinking, why OroCommerce was never just a pivot from CRM, and what it means to build for long-term customer success in a landscape obsessed with trends. If you want a front-row seat to what B2B vision looks like and the patience it demands, this is the episode to hear.Key Takeaways(01:32) How the OroCommerce founders originally met at Magento(04:18) How CRM led to commerce — and why not everyone agreed at first(06:40) Why a CRM foundation made OroCommerce stronger(09:38) The dangers of chasing trends instead of solving problems(12:55) The long-term vision: faster time-to-market and real ROI(15:20) How the product roadmap evolved from CRM roots to full B2B commerce(17:55) Where OroCommerce sees B2B eCommerce heading over the next five years(25:20) The difference between true B2B architecture and B2B add-ons(27:55) What’s changed (and hasn’t) in the eCommerce platform landscape(31:30) How AI is starting to reshape B2B buying and operations(34:36) Practical early AI use cases in manufacturing and distribution(37:53) How OroCommerce balances AI experimentation without technical debt(40:30) The story behind Jary Carter’s return to OroCommerce — and what’s nextThanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.#ecommerce #b2becommerce #digitalcommerce

Jack Moberger, Head of Sales at DocUnlock, returns for a timely conversation on the evolving tariff landscape and what importers, brokers, and logistics pros need to do to stay ahead. DocUnlock helps digitize customs workflows for brokers and freight forwarders, giving Jack a front-row seat to how businesses are adapting to shifting trade policy, non-compliant bonds, and ACH risks. If you’re wondering who to trust for real updates or what proactive steps your business should take right now – this episode covers it.Key Takeaways:(01:11) Why tariff changes send shockwaves through freight forwarding and brokerage(03:22) The real sources importers should follow (not the headlines)(04:42) What the CSMS notification system is and how to use it(06:18) A quick breakdown of the latest tariff shifts(07:14) Country-specific tariffs (“Liberation Day”) (10:10) How to prepare your business for tariff increases(10:33) Why surety bonds are suddenly under pressure, and what to do(11:35) How ACH tariff payments can protect you from financial strain(12:14) Why invoice itemization matters more than ever(12:59) What drawback recovery is and how to benefit from it(14:15) Why classification compliance is under the microscope right now(15:43) Can you avoid tariffs by shipping between company divisions?Resources Mentioned: CSMS (Cargo Systems Messaging Service)https://www.cbp.gov/trade/automated/cargo-systems-messaging-serviceNCBFAA (National Customs Brokers & Forwarders Association of America) https://www.ncbfaa.org/Sandler, Travis & Rosenberg (Trade law firm) https://www.strtrade.com/Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by OroCommerce. If you found this episode useful, leave a review and subscribe to catch the next drop of real-world B2B insights.#ecommerce #b2becommerce #digitalcommerce

In this episode, we’re joined by Chantal Schweizer, Head of Strategic Data Services at Pivotree. Chantal shares how structured product data impacts B2B success, why spreadsheets still dominate business operations and how taxonomy and knowledge graphs drive smarter decisions.Key Takeaways:(02:12) Taxonomy helps structure product data for better organization and searchability.(05:20) Spreadsheets remain the default tool for managing business and product data.(10:29) Taxonomy creates order from chaos, whether in nature or commerce.(12:35) Spreadsheets can’t handle large-scale operations.(16:35) Understanding SKU count and categories reveals the scale of data challenges.(19:16) Discovery projects identify data issues before implementing long-term solutions.(21:58) Automation creates efficiency but often sparks fears about job security.(25:10) Buyers need fast, intuitive search tools to find products easily.(29:59) An ontology connects multiple taxonomies to create structured relationships.(34:55) A retailer adjusted inventory based on Taylor Swift’s concert schedule.Resources Mentioned:Chantal Schweizer -https://www.linkedin.com/in/chantal-schweizer/Pivotree | LinkedIn -https://www.linkedin.com/company/pivotree/Pivotree | Website -https://www.pivotree.com/Chantal Schweizer’s YouTube channel on Taxonomy -https://www.youtube.com/@ChantalSchweizerSam Russo -https://www.linkedin.com/in/pivotreeautomotive/ Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

Jack Moberger, Head of Sales at DocUnlock, joins us to discuss the evolution of B2B sales, AI-driven automation and the changing landscape of global trade. Jack shares insights from his time at Algolia and how his current role is transforming customs brokerage through digitization.Key Takeaways:(03:22) Why “corporate polycrisis” is a reality for many businesses.(06:02) The challenges of B2B search and discovery for vendors.(08:28) The era of generic B2B messaging is ending.(13:37) Supply chains are now more complex and interconnected.(15:41) How customs brokerage and freight forwarding are becoming more complex.(18:33) What DocUnlock does to automate customs clearance and reduce manual work.(23:37) AI is enabling compliance-heavy industries to scale efficiently.(27:50) AI thrives in workflows with clear, correct answers.(29:38) B2B digitization isn’t killing sales — it’s evolving it.(35:37) Why eCommerce teams should be involved in sales forecasting.(39:36) Regulatory changes create immediate demand for expert advice.(43:27) Some of the best tech insights come from under-the-radar sources. Resources Mentioned:Jack Moberger -https://www.linkedin.com/in/jmoberger/DocUnlock -https://www.linkedin.com/company/docunlock-ai/World Trade Organization -https://www.wto.org/"The Three-Body Problem" by Cixin Liu -https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences.Key Takeaways:(04:22) How a customer-first strategy and strong data foundation drive growth.(09:35) Why B2B eCommerce is more than an add-to-cart button.(14:11) The impact of digital tools on sales, operations and customer service.(16:07) How better merchandising and search can significantly increase RFQs.(19:19) Why high-quality product data builds trust and drives conversions.(20:17) How digitizing invoicing and payments can save hours of manual work.(24:19) Strategies for meeting customers where they are and removing friction.(28:02) The importance of taking risks and testing new digital channels.(31:41) Advice for eCommerce leaders on proving digital’s value internally.(34:35) How to assess a company’s digital maturity before joining.(41:01) Why creativity requires stepping back and giving ideas space.Resources Mentioned:Samantha Schwartz -https://www.linkedin.com/in/samantharschwartz/Jensen Infrastructure -https://www.jensenprecast.com/“Creativity: A Short and Cheerful Guide” by John Cleese -https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese/dp/0385348274Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed.Key Takeaways:(05:02) Companies wait for a “miracle” fix instead of addressing product data issues.(13:55) Product content must be correct, complete, consistent and clear.(15:18) Contextualization tailors content to customer needs and industries.(18:59) Distributors must define standards for product data with suppliers.(21:30) Prioritize high-traffic categories for faster data improvement results.(24:36) Marketplaces struggle with balancing selection and product discovery tools.(27:06) Investments in product discovery often lag behind selection growth.(31:30) Analytics help focus resources on high-impact product categories.(33:32) The B2B eCommerce Association trains companies on product content.(39:56) The TV series “Ted Lasso” offers lessons in change management for B2B leaders.Resources Mentioned:Jason Hein -https://www.linkedin.com/in/jasonhein/B2B eCommerce Association | LinkedIn -https://www.linkedin.com/company/b2b-ecommerce-association/B2B eCommerce Association | Website -https://b2bea.orgMcMaster-Carr Catalog -https://www.mcmaster.com/Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, Matt Boland, Director of Global Supply Chain Partners, and Chad Andrews, Director of Solution Engineering, both of Körber Supply Chain Software, discuss the transformative role of the order management system (OMS) in B2B operations.Key Takeaways:(04:42) OMS needs evangelism and adoption to meet the evolving demands of B2B.(06:52) How available-to-promise challenges impact B2B order fulfillment.(08:17) SLAs in B2B are non-negotiable — noncompliance can result in chargebacks or cancellations.(11:19) OMS fits between demand channels, ERP and warehouse systems to optimize decision-making.(15:46) Protecting revenue and profitability with automated rules and intelligent order processing.(18:04) OMS acts as the “great unifier,” ensuring consistency across systems and processes.(22:12) Inventory visibility through OMS unlocks additional revenue opportunities.(29:47) Customer-specific rules belong in OMS, not ERP, for scalability and flexibility.(34:02) Modular deployment of OMS components addresses specific business challenges effectively.Resources Mentioned:Matt Boland - https://www.linkedin.com/in/mtboland/Chad Andrews - https://www.linkedin.com/in/chad-andrews-28602722/IBM Watson -https://www.ibm.com/watsonMIT Research -https://web.mit.edu/research/Thanks for listening to “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Jay Schneider, Founder and CEO of B2B Squared. Jay shares his experience in B2B eCommerce, working with manufacturers and distributors to enhance their digital strategies. He highlights the challenges in bridging the gap between traditional sales models and eCommerce platforms while emphasizing the importance of customer-centric digital transformation.Key Takeaways:(06:32) B2B sales need integrated eCommerce and CRM workflows.(09:46) Unified sales and eCommerce workflows reduce friction for customers.(14:03) Successful digital transformation starts with understanding and reducing customer friction.(18:20) B2B merchandising reduces friction by simplifying purchases and replenishment.(20:19) Product data enrichment simplifies purchasing, boosts sales and reduces friction.(25:51) Digital transformation relies on organized, actionable customer data.(27:30) B2B segmentation and account-level data enable personalized messaging and sales.Resources Mentioned:Jay Schneider -https://www.linkedin.com/in/jayhschneider/B2B Squared | LinkedIn -https://www.linkedin.com/company/b2b-squared/B2B Squared | Website -https://b2b-squared.com/Amy Porterfield’s | Website -https://www.amyporterfield.comThanks for listening to the “B2B Commerce UnCut: A Journey Through Change” podcast powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Mark Rubin, Founder and President of Kasama. Mark is a veteran of eCommerce and B2B innovation. He discusses the importance of strong partnerships in B2B commerce, the value of speed and uptime, and how Kasama supports complex client needs. Mark shares his insights on managing B2B relationships and the role of technology in enabling efficient, customized customer experiences.Key Takeaways:(02:24) Commerce-focused partnerships with a skilled Filipino team.(04:53) B2B focus and strong features offer unique growth potential.(06:37) Platform choice hinges on understanding unique B2B needs.(09:29) Customizable flows and strong reporting simplify B2B management.(14:10) B2B integrations are catching up, driving efficiency and revenue.(16:39) Balancing user experience and function requires a phased approach.(18:27) A test-and-iterate approach allows B2B sites to scale and adapt.(20:39) AI and foundational improvements will drive future B2B efficiency.(23:23) Thriving in eCommerce by partnering with unique, complex B2B clients.(25:26) Choose partners who ask questions and focus on your business needs.(28:19) Choose tech wisely — focus on needs, team capacity and real value.(30:51) Hustle and transparency define a client-first, “fireable” approach.Resources Mentioned:Mark Rubin - https://www.linkedin.com/in/markjrubin/Kasama | LinkedIn - https://www.linkedin.com/company/kasama-digital/Kasama | Website -https://www.kasamadigital.com/Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Jim Herbert, CEO of Patchworks. Jim shares his extensive background in eCommerce and integration technology, discussing the evolution of iPaaS, the benefits of no-code, low-code tools and the significance of simplifying complex tech stacks. He also highlights how Patchworks’ approach recently earned the company an award for innovation.Key Takeaways:(03:39) The evolution and benefits of iPaaS technology.(08:29) The challenges of integrating independent apps.(11:18) How no-code, low-code tools drive innovation.(15:30) When to adopt iPaaS for digital transformation.(19:05) The common challenges in ERP integration for B2B.(24:00) How Patchworks uses AI to automate tasks.(27:10) Real-world examples of AI in integration.(30:20) Delaying crucial decisions can lead to costly setbacks at scale.(33:30) Book and television show recommendations.Resources Mentioned:Jim Herbert - https://www.linkedin.com/in/jim-herbert-ecommerce/?originalSubdomain=uk Patchworks - https://wearepatchworks.comUK eCommerce Awards -https://ecommerceawards.londonOdoo ERP -https://www.odoo.comAirtable -https://www.airtable.comAmazon AI Services -https://aws.amazon.com/machine-learning/Termination Shock -https://www.amazon.com/Termination-Shock-Novel-Neal-Stephenson/dp/0063028050Thanks for listening to the “B2B Commerce UnCut: A Journey Through Change,” powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce

In this episode, we’re joined by Isaiah Bollinger, Co-Founder and CEO of Trellis, to explore the changing landscape of B2B commerce. Isaiah shares insights on the challenges facing distributors and manufacturers in adopting digital strategies, including ERP integration and eCommerce implementation. He also discusses the potential of AI in streamlining operations and how companies can make strategic decisions for long-term success.Key Takeaways:(02:09) Isaiah’s journey into founding Trellis.(06:40) COVID’s impact on B2B eCommerce adoption.(08:30) Challenges in quantifying B2B eCommerce value.(10:53) Importance of ERP integration for real-time data.(16:02) Distributors shifting to digital-first approaches.(28:22) AI’s potential in data automation for B2B.(30:41) Upgrading legacy ERP systems for digital success.(37:46) Isaiah’s advice: align expectations with budget.Resources Mentioned:Isaiah Bollinger -https://www.linkedin.com/in/isaiah-bollinger/Trellis | LinkedIn -https://www.linkedin.com/company/trellis-boston/Trellis | Website -https://trellis.coB2B eCommerce Association -https://www.linkedin.com/company/b2b-ecommerce-association/Thanks for listening to the B2B Commerce UnCut: A Journey Through Change, powered by Oro. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#eCommerce #B2BeCommerce #DigitalCommerce