Aww Shift

On today's episode, our guest is Brian Bogert. He's an incredible individual who has gone through a remarkable journey, including the loss and reattachment of his arm. He shares his inspiring story on stage but also offers insights on how to have a significant impact and generate income. In our discussion, we explore his business growth strategies and how he leverages his speaking career to make a difference. If you're looking for both a compelling story and practical advice to launch or grow your speaking business, you're in for a treat. So let's dive into the episode and hear from Brian himself. [1:50] Do you mind sharing with everyone what your actual message is when you step into the world? To put it plainly, I often declare that my primary roles are as a husband and father. However, my actions didn't always align with this declaration. There was a significant period in my life where I found myself reacting to situations or feeling a certain way due to actions that I believed were in line with my intentions, but often were not. Looking at my journey from a high-level perspective, when I was seven, I endured a traumatic accident where I was run over by a truck, resulting in my left arm being torn from my body and then reattached. While this event has been a cornerstone of my narrative as a speaker, I later realized that it also contributed to unresolved issues that I suppressed for years, leading to periods of turmoil. However, an experience later in life dramatically shifted my perspective and allowed me to realign with my values. Today, I collaborate with individuals and organizations to uncover and eliminate hidden obstacles, transforming them into opportunities for growth and success. Much of our focus centers on understanding human behavior and fostering meaningful connections, ultimately enabling individuals and organizations to operate at their highest levels of performance and potential. [4:10] What was your personal journey in working through that? What did you do differently than most people do? From the outset, it's crucial to acknowledge a couple of phases in my journey. When I emerged from the hospital as a child, I often drew attention due to the teddy bear I held between my arms. People would inquire about what happened to me, expecting a mundane response. Instead, I would bluntly reveal that I was run over by a truck, causing 99% of them to pause and seek validation from my parents. This experience led me to believe that others wouldn't understand or believe my truth. Consequently, I embraced the idea that mindset and mental toughness were paramount. This mindset served me well for a while until I experienced a snowboarding injury at 20, leaving me isolated and resentful as others adhered to the narrative of my self-sufficiency. Realizing the need for vulnerability and authenticity, I embarked on a journey to foster genuine human connections. Despite achieving material success by age 27, I felt a profound sense of loss as I realized it had come at the expense of my true self. This pivotal moment led me to hire my first coach and transition into a profession where I could utilize my story to inspire others. [12:50] How did you begin building your speaking business? What was your approach? In the beginning, my main focus was on getting as many repetitions as possible with the initial framework, concept, and messaging. Whether it was through podcasts, conference submissions, or other platforms, I tested various languages and observed what resonated with people in real time. Feedback was crucial, and I remained open to adjusting the message to better connect with the audience. While I had prior experience speaking on stage, podcasts opened up new opportunities and allowed me to build relationships with hosts and event organizers. Through these interactions, I aimed to create deep value and impact without solely focusing on selling from the stage. My goal was to transform the audience's experience and leave a lasting impression. As I gained clarity on my message and built assets like a speaker reel, I leveraged referrals and cold outreach to expand my opportunities. [18:10] What was your process for figuring things out and getting started? Did you rely on asking a lot of questions? How did you pave the way to getting the information and traction you have now? To be completely honest, a lot of my speaking approach stems from the strategies I used to create growth and impact in my previous business. I've been using video for prospecting and communication for 15 years because I understand that words alone don't convey the full message. With video, I can communicate tone, cadence, and nonverbal cues, which builds trust at a deeper level. This approach has roots in my experience negotiating complex deals with multiple decision-makers. Speaking, in comparison, feels easier because typically there are fewer decision-makers and quicker conversations. My goal is to insert humanity into my interactions

In today's episode, our guest is Sam Primm. Sam's unconventional approach to challenges, rooted in faith and openness, has led to remarkable success in real estate and education, as well as amassing a significant social media following. Despite his achievements, Sam remains humble and genuine, proving that success doesn't always require flashy displays. [2:08] Why should I listen to you? I suggest you listen to me because I offer a unique perspective. Perception, the lens through which we view the world, is a genuine perspective. It involves removing oneself from a situation to see it from the world's viewpoint, which is often the most beneficial. Hence, I believe we could have many engaging conversations about perspective and perception during our next coffee meet-up, delving deeper into the topic. [3:00] Where do you get to the point of really wanting to hear the truth? It's truly been quite a journey, my friend. We have ample time to delve deeper into this. In the past, my approach was simply to roll up my sleeves and outwork others, which certainly propelled me to a certain level of success. However, I've come to realize that mindset plays a pivotal role. When I adopted the mindset of seeing the bigger picture, I experienced significant personal, professional, and financial growth. Interacting with individuals who are far ahead of me has shown me that their mindset, more than anything else, has been the catalyst for their success. It's about shifting your paradigm and understanding that reaching the next level requires a certain degree of detachment from oneself, whether it's driven by vanity or a genuine desire to help others. [4:10] What was your mindset and experience prior to making this shift? I was initially on the traditional path of working a job while attending college, following the idea of working until retirement, saving money, and living frugally. However, my perspective shifted when I started investing in real estate on the side with a friend and witnessed its potential. Recognizing this as my new path, we dedicated ourselves to real estate, eventually leaving our jobs in 2018 to fully commit. Entrepreneurship brought its challenges, including managing employees, payroll, and overhead costs. To overcome these hurdles and continue growing personally and professionally, I sought guidance from successful mentors and invested in mastermind groups. [5:58] What enabled you to overcome that hesitation and take the leap into pursuing what you're doing, considering that many people often find themselves stuck in a similar situation? I believe there's likely some ignorance in simply diving into things without fully grasping the potential consequences or overanalyzing. However, this tendency to take action without hesitation can be both advantageous and problematic. While it propelled us forward, it also means I struggle to find contentment and live in the present moment. This approach has its benefits and drawbacks—it propelled us to quit our jobs and achieve significant success in real estate, but we often neglect to appreciate the journey. It allows us to bypass obstacles that might otherwise hold us back, but it also means we miss out on the opportunity to savour the experience. So, I think the main issue is that I acted impulsively without much consideration. [7:20] What specific action or decision separated you from simply having a mindset shift to actually living the dream of quitting your job? I believe I began to recognize the significance of sharing my story and its impact. As I started posting on social media and witnessing others' stories, it bolstered my confidence. Seeing the tangible impact on myself, my business partner, and others encouraged me to believe that if they could do it, we could too—both online through social media and collectively as a team. It was primarily about building confidence, as I needed to witness firsthand the effects of sharing our journey. [8:00] How did you navigate conversations with your partner, friends, or even spouse who might have had doubts or concerns about your decision to pursue your business endeavours? Moving forward, I'll refer to my business partner as Lucas. It became evident to us early on that when the right combination comes together, the synergy can be exponential. Having known each other since middle school, and then progressing through high school and college together, Lucas and I share a deep history. Our bond has been forged through various experiences, including standing up for each other in numerous situations. We even ran a painting business during college, balancing work with our shared interests. Transitioning into the real world after college, we realized that real estate offered a promising path to success, even without substantial initial capital. This shared realization led us to embark on our journey in real estate together, a decision that has led to tremendous growth. Currently, our team consists of 47 members, with around

In this episode, our guest is Katie Horwitch. She is the author of "Want Yourself, Shift Yourself," engaging in a captivating conversation. In this episode, we delve into self-discovery, personal development, and addressing negative self-talk. How did you develop the desire to be yourself and cultivate a sense of competence to progress in life? Explore the journey of turning dreams into reality as Katie walks you through tactical ways to make it happen. Without further ado, let's dive into the episode with Katie Horwitch [2:34] Why should I listen to you? Being an introvert and a highly sensitive person, if I initiate a conversation with you, it's because I see the potential for meaningful interaction between us. [3:25] What are the things that are deeply important to you? That's a great question because, as someone with a contrasting personality – a gregarious introvert or what some might label an extroverted introvert – people often mistake me for an outgoing person. However, I tend to keep to myself not because I'm guarded but because I'm a professional observer, always absorbing data from people and the world. Meaningful conversations in this setting, not during a keynote or workshop, stem from something I've noticed in you and grown curious about. When it comes to making adult friendships, many find it daunting, assuming it involves constant small talk. I prefer to reverse-engineer the situation, considering the type of connection and feelings I want to cultivate. I'm genuinely invested in our conversation and our interaction, with a focus on the 'so what' – what happens afterward and beyond. [7:00] What sparked your intense curiosity in professional settings like NFL teams, and have you ever been perceived as stuck up for being a listener rather than an immediate talker? Both questions are intriguing, but the second one stands out. Regarding the first, people often talk about rediscovering their childhood free-spirited selves. However, I've been hypersensitive and a keen observer since birth, not just emotionally but to lights, noises, and people's moods. Thankfully, this trait wasn't discouraged overtly, though growing up in the '80s and '90s, societal expectations leaned toward being loud and confident, particularly for women. While I absorbed the world around me, the societal push for confidence without appearing narcissistic created a dynamic where I became a social chameleon. I adapted to avoid being labeled as off-putting or arrogant, honing this skill through life's ups and downs. Regarding the second point about being perceived as unfriendly for not talking much, I rarely encountered that due to my heightened awareness. Growing up in a talkative family, meeting my introverted husband highlighted my tendency to fill silence. [13:02] How did you get to the point of finding that space between your husband where you could learn to be quiet? I found myself filling space in certain situations, driven by a desire for something specific. Your example of a group of seemingly self-centered individuals resonates – perhaps they seek acknowledgment or lack opportunities to express themselves elsewhere. As an internal processor in a world of external processors, I sometimes need to process aloud, and my husband, lovingly, called me out on this. I realized my tendency to fill space comes from a desire for connection, born out of being a recovered people pleaser. [16:25] What was your journey to this point like? As mentioned, I grew up with hypersensitivity and heightened observance. Navigating life, I faced a constant tug-of-war between my self-confidence, the subtleness within me, and societal expectations, especially for women. There was an unwritten rule against being too loud or taking pride in accomplishments, which wasn't conducive to embracing one's strengths. Reflecting on the mental health conversations prevalent today, it's clear that such discussions weren't part of the narrative during my upbringing as a child of the '80s and '90s. By the time I reached college, the struggle with control intensified. As a musical theater major at the University of California, Irvine, the facade I had maintained for connection and belonging crumbled. This led to a complex mix of eating and body-related disorders, an issue compounded by the limited discourse around mental health in 2006-2007. In those times, the conversation about these disorders was binary, lacking nuance. My personal struggle compelled me to turn my hyper-observant nature inward for self-reflection. Recognizing that something wasn't right, especially as someone in tune with my body like you as an athlete, was a pivotal moment. [21:30] How did you navigate that? I underwent a journey driven by the pursuit of perfection, particularly as a musical theater major relying heavily on my voice and body akin to an athlete. The impact was tangible, affecting my voice to the extent that I lacked the necessary muscle and breath strength for singing. Instead

In this episode, we have the remarkable Glen Lundy joining us. Glen's journey is fascinating, from a fulfilling career to an expansive life. He didn't settle; he leaned into that yearning for growth. In this episode, Glen unveils the inner workings of his mind, the pivotal shifts, and the lessons extracted from challenging moments. From seven-figure businesses to a loving family, Glen's story is a testament to intentional living and legacy-building. Join us as we delve into the behind-the-scenes of creating an extraordinary life. Let's dive deep into this insightful conversation. [4:32] Why should I listen to you? I've had conversations with many people in random places. My wife will tell you I've never met a stranger. And I love having those conversations. I would say you should listen to me because I'm likely to ask you questions that will inspire deeper, meaningful conversations that you might not normally have. I love asking people questions, learning about humans, and sparking real conversation. In today's day and age, sometimes that can be challenging, with everything being brief and short. So that would be the main reason you should talk with me. Then I've got a little wisdom. I've got a little experience. I'm a husband to one and a father to eight. I am a speaker. I've spoken on stages all around the world. I've written a few books, and I've built this, now my second multimillion-dollar company. So I've got a little experience and wisdom and might be able to provide a little value. But most importantly, I'll make sure you feel good about yourself by the time we're done. [6:58] At what point did you discover your true drive? Did these goals align for you, or did your true drive emerge separately in your journey? There's a book called "The Second Mountain" discussing how we're taught to chase conventional success but often hit a midlife awakening, realizing there's more to life. I spent 25 years setting myself up financially. In the last six years, I shifted to building a life-centric business. I value investing time over spending it. I'm passionate about the power of words. I had a realization during a conversation where someone spoke about investing in various aspects of life but casually spent time on non-productive activities. This led me to eliminate the concept of "spending time" and approach everything as an investment with an expected return. This mindset shift allowed me to invest in relationships, business, fitness, personal growth, and mental health, understanding that not all investments require equal effort. [15:18] What were the subsequent steps in your decision to fully embrace what you're doing now? Yes, for the next year, our focus was solely on chasing dollars. I would accept speaking engagements wherever the pay was good, and we even created and sold planners to generate some income. This was during a time when we were figuring things out. Throughout that year, I observed deficiencies in the auto industry, particularly for individuals at the owner or general manager level. While there's abundant training for sales and finance managers, there needs to be more mentorship for those in top positions. Recognizing this gap, I decided to lean into it. I noticed a unique opportunity to teach others how to run a dealership successfully, something not commonly done by those who've achieved such positions. Realizing this gap, I started conducting workshops and webinars. Eventually, I incorporated strategies for monthly recurring income, leading to the creation of the 800% Elite Automotive Club. Now, I assist dealership owners across the United States and Canada through a monthly membership program, helping them scale their businesses. It has been a journey of figuring things out and seizing opportunities. [18:10] If someone hears your story and resonates with it, feeling stuck in a safe but uninspiring career, what advice would you offer to someone who might have an inkling that they can make a change, even if not necessarily starting their own business? Take a close look in the mirror and at your current opportunity. Ask yourself, have you truly maximized it? Many people express a desire to quit their jobs and become entrepreneurs, but my advice is to assess if you've squeezed the most out of your current situation. Remember when you eagerly sought that job, dressed up for the interview, and felt it was the greatest thing ever? Now, after a year, five years, or a decade, have you become the best at it with no further room to grow? When you reach that point, doors will naturally open, and you'll see the path you should take. It's not a forced decision. Personally, I didn't plan to quit my job that day; I focused on being the best, and the opportunity to move forward presented itself. [22:35] When someone hasn't fully committed to their current opportunity but is considering a change, how do you balance perseverance for growth with knowing when it's time for something new? If you find yourself

In today's episode, our guest is Amina Al Tai.Our guest today has overcome life challenges, including a moment where she was told she might not make it. She made crucial adjustments, moving from avoidance to a deeper sense of purpose. Her success journey is now focused on teaching others to find genuine fulfillment in life, beyond just financial success. [2:33] Why should I listen to you? One thing I thoroughly enjoy is approaching conversations with curiosity. If I were to engage with you, I'd likely pose numerous questions – after all, who doesn't appreciate being asked? Initiating a dialogue in this way feels disarming, fostering a connection by delving deeper into understanding and connecting with someone. [3:00] Where did you get that curiosity from though? The story is quite intriguing, and I'm sure many people can relate to it. I am of mixed heritage, being half Iraqi and half Welsh, born in London, and raised in New Jersey. In my family, my older sister faced significant health challenges, dealing with type one diabetes. Consequently, I had to become exceptionally self-sufficient and take care of my younger sisters. As a sort of coping mechanism, I found solace in eating my emotions. This led to me living my childhood in a larger body, and I frequently received comments about being too heavy, clinically obese, and the need to lose weight. In response, I developed an overcompensation strategy. I decided to cultivate a sparkling personality, aiming to be the most charming person in the room. I buried myself in academics, determined to excel in school so that people would notice me and acknowledge my worth. This coping mechanism, born out of my circumstances and body image, became a performance that I carried into my professional life. This approach served me well for a while until it didn't. I took my strong work ethic into the workplace, pushing myself to the point of burnout and developing two autoimmune diseases. Working 70-80 hour weeks became the norm, until one day, my doctor called and urged me not to go to work but to head to the emergency room. I was just days away from multiple organ failure. This incident was a wake-up call, highlighting how my childhood programming had set me up for dysfunction in my later years. [5:30] What did you learn from that experience? I appreciate the concept of the "stop moment" or the shift in perspective, that moment when the universe intervenes, signaling a need for change. Initially, I resisted my doctor's advice and went to work that day, dismissing the severity of the situation. It's quite surreal to reflect on that time and see it as a window into my programming and how I was navigating life. Sure thing! I really love what I call the "stop moment" or that shift when the universe says, "Hey, what you're doing needs to change." So, on that day, my doctor told me not to go to work, but I shrugged it off, thinking it couldn't be that serious. I went to work anyway. Looking back, it's wild because it offers a glimpse into how I was wired at that time. Eventually, I acknowledged that my doctor was probably right, and I needed to see someone. I found myself at a crossroads: continue down my current path, which might not lead to a longer life, or choose a different way. I chose the latter and assembled a medical team. Alongside that, I sought coaching, realizing that everything I thought I knew about life wasn't working for me. Coaching was a game-changer and, honestly, a lifesaver. That's why I became a coach – it revealed the stories I held about myself, work, success, life, and worthiness that needed a deep rewrite. [7:00] Before we delve deeper, what exactly do you do? In simple terms, I'm a business and career coach, but I like to think of myself as a holistic leadership and mindset coach. My approach is holistic because my own pivotal moments taught me the importance of a multidisciplinary approach to our work and lives. My coaching covers mindset, well-being, and even touches on social justice because I find it crucial. I adopted this multidisciplinary approach because relying on a single lane or lens didn't work for me. I realized the significance of taking care of my well-being to show up fully, understanding that nourishment serves as a conduit to clarity. Working on my mindset was essential to approaching work differently. I also recognized the need for specific tools and tactics in how I showed up in my business or career, determining whether I thrived or not. [8:25] What are the things that you have experienced, and as a result, developed a deep appreciation for? What you've asked is truly profound, and it perfectly resonates with some of the most difficult moments in my life. To be clear, I don't necessarily want to relive those moments daily, but I wouldn't trade them because they've been valuable teachers. The pause in time, as challenging as it was, altered the course of my life, leading to the career I have today. Losing my grandfather in 2018, m

In today's episode, we have the opportunity to feature Jake and Gino. These guys have notched up some impressive wins in the multifamily arena. What sets them apart is not just their real estate victories but the human touch behind their success—their mindset, approach, and the strategic steps they took to climb the ladder. Whether you're eyeing multifamily ventures or dreaming of building a lasting legacy, this episode is a must-listen. Get ready to peek into the minds of these winners, challenge your thinking, and perhaps feel a bit uncomfortable. So, armor up, open your mind, and let's dive into this episode. [2:05] Jake, Why should I listen to you? First and foremost, I never initiate conversations with strangers at a coffee shop. These days, I tend to keep to myself and spend time in the woods. Despite this, I believe you should consider my perspective due to my extensive experience. Jim and I have had a successful journey in both the general business and multifamily sectors. While many individuals in our field offer coaching services, what sets us apart is our team of over 80 dedicated members. We've cultivated a portfolio of $70 million in multifamily assets, actively managing them, and one of the things I am particularly proud of is our real-life experience and consistent success, achieving a remarkable 20% year-over-year increase in top-line revenues for an extended period. [4:15] Gino, Why should I listen to you? To me, building a connection starts with genuine curiosity. I'd want to learn about Anthony Trucks first, his story, and what makes him tick. I believe this approach applies to any relationship or business interaction. People are interested when they feel heard and valued. As for my partnership with Jake, it all boils down to value-based decision-making. When we connected in 2009, we didn't realize it, but our values aligned perfectly. From family to integrity and hard work, our core values were in sync. That alignment has been the key to our successful partnership for over 15 years. It's about not letting each other down and doing things for your partner that you wouldn't do for yourself. [8:18] You've mentioned that partnerships often don't work. Can you share instances where you've seen partnerships fail and identify common pitfalls or mistakes people make in such situations? One thing I want to emphasize is that whenever I undertake something, I always have my kids in mind. Every endeavor I pursue and every dollar I earn is for the benefit of him and his family. I come from a hardworking background, having started working at the age of eight. This is not an exaggeration; I've genuinely held a job since then, and I've been running my own business for over 20 years. I've faced numerous challenges and persevered through various hardships. I won't tolerate someone younger than me suggesting I need to step up my game. If that's the case, they should work for someone else because they're not suited to be a partner. It's a harsh reality, but that's the truth. Entrepreneurship can be tough, and at times, it can feel isolating. I can't have someone telling me to step up when I've been working hard my entire life. I believe in being a man and facing challenges head-on. I've never had to ask Jake to fulfill his responsibilities, even when he had COVID during one of our events. He showed up, took the stage, and didn't make excuses. That's the mindset and commitment I expect from a partner. [15:14] What led you both to venture into multifamily, especially coming from backgrounds in sales and the pizza business? My mom, as an immigrant, owned a couple of buildings, and I saw the power of real estate. I wanted something passive. I wanted to make a little bit of extra income, and I just wanted to start with a couple of small buildings with Jake. I didn't want to buy single-family homes because I think that multifamily is scalable. If we buy a 10-unit, you can buy a 30-unit, then a 50-unit. So that, for me, is why multifamily. I didn't know the tax benefits. I didn't know the principal paydown. I didn't know about the forced appreciation. I know all these other benefits of multifamily. I just saw the cash flow. I wanted to get paid every single month for owning a business. I didn't know at the time that if you look at real estate, you should buy it not only as an actual asset investment but also as a mini-business. [17:00] Were there any hesitations when transitioning to multifamily from your previous pursuits, and what is the typical mental barrier that people often encounter in this shift? Jake: Jacob is the key factor - it's all about mindset. Many believe real estate is only for property owners, but, like solving the credit issue for your first car, it's attainable. Back in the day, listening to audiobooks like "Rich Dad, Poor Dad" and "Man in Babylon," I started shaping my mindset. The final push came with the Sunshine Act and healthcare reform. My pharmaceutical career, initially a good fit, tur

In today's episode, we have Tessa Arnold sharing her compelling story. Tessa's life journey has been marked by significant losses at a young age and later in life. Despite facing these challenges, she has excelled in both the corporate banking world and in taking charge of an entrepreneurial venture. Her unique experiences, coupled with the grace she brings to them, stand out. Tessa's focus on the Six Pillars of life forms a foundation for achieving remarkable success in any life situation. So, without further ado, let's delve into the episode. [1:55] Why should I listen to you? That's a compelling question. Right off the bat, I tend to approach people with openness. I genuinely love meeting people and hearing about their new experiences. My comfort in being vulnerable comes from recognizing our shared humanity and interconnected journeys. So, I essentially spontaneously lower my guard. If more of us embraced this approach, the experience could become more beautiful and profound. The immediate outcome would likely be a genuine smile, engagement, and a sincere intention to connect. Imagine putting down your phone, turning to someone, and asking, "How are you doing today? What's going on?" Through this practice of giving complete attention, embracing vulnerability, and expressing a genuine interest in getting to know each other, meaningful conversations can be sparked. [4:38] Where did that sense originate from? Was it a constant part of your childhood, perhaps influenced by your siblings at some point? I believe my inclination to connect with people comes from my parents. My father, a broker associate with a real estate firm, had a genuine interest in people that went beyond the professional setting. He had a beautiful way of disarming individuals through humor, smiling, and openness. I learned a lot from observing him and how people naturally gravitated towards him. He could enter a room without knowing anyone and leave with everyone considering him their best friend. Growing up in the countryside and a beach town, where activities were limited, sparked my curiosity about the world around me. This curiosity has carried into my current ventures in consumer engagement, entrepreneurship, and lifestyle coaching. Particularly in today's post-pandemic world, where demands on our attention are constant, human connection holds the potential to heal. I strongly feel that with the platforms we have, there is a responsibility in the information we share. Now, more than ever, human connection is crucial, and it has become a focal point in my life. [10:54] Can you briefly share your story and the reason behind your shift in focus? Growing up in a small beach town, I faced early challenges with loss—my father at 12 and my brother at 17. Despite these profound moments, I recognized the fragility of life and the need to take charge of my destiny. As the eldest with two younger siblings, I navigated the responsibilities that came with the tragedies, understanding the impact on our lives. I embarked on my own journey, made mistakes, and found my way into commercial banking, where I excelled for 12 years, building a family along the way. Despite external success, I felt an unsettling emptiness and a disconnect from my true self. It took a toll on me, and eventually, my life began to unravel from the inside out. The discomfort grew, and I started questioning my existence and purpose. While supporting my husband in his new business venture, our relationship faced challenges, and we eventually lost him. Left with two young children, I found myself at a crossroads, still working in banking but now part of a business that became a beacon in the storm. Terrified but determined, I made a pivotal decision to leave commercial banking and take the reins of our shared dream. The transition was daunting, and I faced many nights questioning my ability to succeed. However, driven by the need for change, I embraced the challenge. The process was not easy, but I simultaneously managed both roles for a year, navigating the difficulties without proper self-care tools. [15:40] How did your past losses—losing your father and brother influence your emotional approach to handling the business during challenging times? The moment I had to tell my children about their father's passing mirrored the loss of my own father when I was 12. Life's journey unfolds without a predetermined reason; things just are. Reflecting on past traumatic events, I had already done considerable work on myself, viewing those experiences through a lens that brought comfort, shaped by faith and personal growth. Guiding my children through grief, I saw an opportunity to provide them and my younger self with the support I lacked at 12. I recognized the chance to heal all three of us, incorporating significant elements like grief counseling and navigating through loss. Though it may seem, in retrospect, that the healing happened overnight, the reality was filled with moments of

In today's episode, our guest is Dena Patton. This episode explores ascension in her work with high-level individuals, uncovering battles CEOs and executives face behind the scenes. It also focuses on three crucial areas essential for creating something remarkable. Deena shares insights on maintaining these foundations to avoid unexpected challenges. The conversation also touches on her personal journey, from leaving her location to building and selling businesses in New York. Without further ado, let's dive into the episode for these insightful perspectives. [1:55] Why should I listen to you? You should consider listening to me because I consistently share fantastic stories. Having lived through various experiences, I always have engaging and enjoyable tales to tell. Additionally, I am genuinely interested in people's origin stories, delving into what drives them, their passions, and the dreams they are actively pursuing. Engaging in conversations about one's identity, purpose, and aspirations is what I find truly enjoyable, making it a worthwhile experience for you. [3:18] So if you don't mind, could you go back to the steps that kind of led you here? The journey that brought me here is quite intricate. I've always pursued my dreams, followed my intuition, and stayed within my strengths. Course correction is something I embrace, unafraid of the possibility of failure. At 21, I, originally from Phoenix, Arizona, embarked on a significant dream—to move to New York City. Selling my belongings for $2,000, I ventured to the city with a passion, eventually starting my first business, a PR and marketing agency specializing in the entertainment realm. Despite a background in professional dance and acting, I transitioned to the other side of the camera, finding fulfillment in producing, directing, and casting. The allure of storytelling led me to choose between becoming a writer or pursuing PR and marketing. I chose the latter, enjoying the art of sharing people's stories through traditional media channels like newspapers and magazines. However, my entrepreneurial journey faced a turning point. I neglected self-care, relationships, and well-being. At 27, I experienced a minor stroke, prompting a profound reassessment of my life, gifts, and priorities. The realization dawned that self-care is crucial for business owners. I had to acknowledge the importance of saying no to the wrong clients and prioritize my well-being, emphasizing the need for a balanced approach to mind, body, and spirit. [5:53] Are there any moments in time prior to this trip that gave you red flags, or was it just that one that woke you up? Reflecting on the past, there were numerous red flags, especially considering this was 22 years ago, a time marked by hustle and business building in the early days of the internet. Despite challenges, I sold my business to a.com, gaining valuable experience in scaling websites and memberships during a year-long consultancy. This laid the foundation for my subsequent venture into business coaching and training. Navigating through hardships has taught me crucial lessons, such as the importance of a CEO self-care plan, encompassing mind, body, and spirit. Over 22 years of coaching CEOs and entrepreneurs, I've witnessed that neglecting personal well-being while focusing solely on business leads to a collapse of the mind, body, and spirit. It's essential to simultaneously build your business and nurture your holistic well-being, including aspects like life, marriage, and parenting. [8:40] How does someone initially overcome the stage of the ego, particularly when they're a leader? What do those actions look like on a day-to-day basis? There is often resistance from the ego to acknowledge the importance of mind, body, and spirit. Some might dismiss it as "woowoo" or fluffy, but I've learned that it forms the crucial foundation. Just like a house needs a solid foundation to stand, your mind, body, and spirit are the fuel that sustains your business or leadership role. Shifting the mindset to recognize its significance is vital because building a business involves constant challenges, ups and downs, and diverse personalities pulling you in various directions. Without a solid foundation in mind, body, and spirit, I've observed over my 22 years of experience that people can fall apart, facing the brink of physical, mental, or relational breakdowns. Unfortunately, some come to me reactively after such crises, while others, about two-thirds, are proactive in seeking support to maintain balance and resilience in their personal and professional lives. [10:55] If I want to be proactive about working on my mind and spirit, what would be actual genuine actions? Having a concrete plan is crucial, especially for someone like me who thrives on systems and structure. For those looking for a template, greatness.com offers a free one that can be downloaded and printed, focusing on mind, body, and spirit. What's key is recognizing

Welcome back to the Awwshift Podcast. I'm your host, Anthony Trucks. Today's guest is Eliza VanCort, the author of the book "Claiming Space." It's a fascinating exploration of how to authentically embody the person you aspire to be, both internally and externally. The concept of "anti-mentor" is also discussed, shedding light on those individuals who inadvertently undermine our growth. You'll discover more about what anti-mentors are and how to navigate relationships with them. Eliza shares insights gained from a traumatic injury that impacted her short-term memory, offering a unique perspective on the importance of effective communication. [2:48] Why should I listen to you? Oh, that's an interesting question. I haven't been asked that before. Why should you pay attention to what I have to say? Well, I believe my life experiences, filled with both wisdom and a mix of joy and sadness, have shaped me into an interesting conversationalist. People who have navigated challenges often have compelling stories and insights to share. [3:30] What races have you run that gave you a challenge? Wow, it's quite a journey. I had a wonderful mom in my early years, but when I was four and a half, she developed paranoid schizophrenia. I went through the trauma of being kidnapped by her three times, traveling from New York to California hitchhiking, and stopping at truck stops. This experience deeply affected me, leading me to associate invisibility with safety. It ignited my passion for claiming space. Despite becoming a teacher and enjoying a good life, I still struggled to assert myself. Later, a head injury challenged my communication skills, forcing me to rebuild them from scratch. These two experiences profoundly changed me and taught me valuable lessons. [5:00] Before we delve into the story, could you provide some insight into your book and the concept of reclaiming space? I authored a book titled "A Woman's Guide to Claiming Space: Stand Tall, Raise Your Voice, Be Heard." For me, claiming space is about living your chosen life unapologetically and bravely. True bravery, in my view, isn't the absence of fear; it's confronting fear with action. The book is structured into five parts, offering direct guidance on how to assert oneself and claim space. [5:58] How did your experiences with your mom, particularly the cross-country incidents, inspire the concept of claiming space, and how can people who haven't gone through similar experiences connect emotionally with this idea? Well, I think everyone has had that moment in their life where they just feel so small, and they feel like everyone around them is somehow able to speak their mind and say what they want to say. And somehow they don't feel like they have the right to do it. We've all had anti-mentors along the way who read about my book, anti-mentors who tell you that you're not enough. And I think for me, claiming space isn't about becoming someone different. It's about me becoming your most fully realized authentic self and that's a lifelong journey for all of us. [8:10] What was it like for you as a police officer to watch and subject yourself to those emotions? Can you recall the moments when you couldn't remember? It was surreal. I was involved in an accident while riding my bike, following all the rules, when someone who was texting and driving hit me in the head with their car. I suffered a black bilateral brain injury and a subdural hematoma. When I regained consciousness, I walked downstairs to find my ex-husband and kids, and there was a large spread of food on the table. Confused, I asked how it was possible, and he informed me that Tina had brought it over. Tina is the friend who seems to sense when someone needs a casserole from a distance. It struck me how time had passed without my awareness, making it challenging to learn and grow when the events were shrouded in amnesia. I likened it to a country going to war without remembering who started it, making it impossible to fix. [9:58] Can you share the journey or process you went through to reach the point you're at now? Did it involve specific healing tactics, or did it unfold naturally over time? The recovery of my memory gradually improved every day, but communication, which was severely compromised, didn't naturally come back. Realizing my struggle to communicate, I initially contemplated withdrawing from life, sinking into depression with thoughts of whether I could continue. However, lying in bed indefinitely wasn't a viable life strategy. So, I decided to embark on the challenging journey of rebuilding my communication skills from scratch. It was a lengthy and arduous process, yet remarkably enlightening. Eventually, I felt like I had cracked the code of communication, turning it into a kind of superpower—an unexpected outcome from a difficult experience. [11:09] What specific challenges did you face in communication during your recovery? Was it primarily related to verbal expression and articulati

Welcome to the Aww Shift podcast! I'm your host, Anthony Trucks. Our guest today is Rob Luna, the founder of the Wealth Academy. With a remarkable background and a passion for helping individuals turn a modest sum, like 100 bucks, into substantial wealth or create a thriving business, Rob has achieved this for himself and numerous clients. We delved into the genuine approach to building wealth, recognizing money as a facilitator for impact and joy in life. As men of faith, our hearts align to focus on meaningful endeavors. Rob shares actionable insights to set you on the right path. Let's dive into the episode with Rob Luna. [2:15] Why should I listen to you? You know, I believe I'm like most people—just an average person out there. Not everyone starts with a silver spoon in their mouth. We're all working towards a point where we can take care of our families. I feel like I come from a position that many people can relate to. I've been fortunate enough to meet some very successful individuals and was thrown into a path early in life where I learned valuable lessons ahead of the curve, putting myself in a position to achieve that at an early age. I think that's information I can share. So, if you're not someone who wants to say, "I wish I knew then what I know now," I can help expedite some of those tough lessons for you. [3:28] What were some of the initial lessons you learned that steered you toward the current path you're on? Coming from a modest background where sports led me to college, I landed my first internship at a wealth management firm when I was 20. That's when I started learning from very wealthy individuals about how they built their fortunes. Over 24 years, I noticed a few key things. Firstly, many of them were successful professional athletes. Secondly, they were individuals who reached high levels in corporate America, often in the C-suite. And thirdly, the majority were entrepreneurs. So, I learned early on that to achieve the kind of wealth most people aspire to, you need to find a place in one of those categories. [4:40] In the context of Dark Work, which serves athletes, executives, and entrepreneurs, what differences do you notice among these groups from your perspective and interactions with them? I find it interesting because we seem to cater to the same demographic of athletes, entrepreneurs, and C-suite executives, and they all share similar traits. It's about having strict discipline, immense drive, and a willingness to do whatever it takes to reach that next level. Whether you're an athlete, an entrepreneur, or a senior-level executive, that's the kind of commitment it requires. Now, considering the statistics, it's undeniably tough to become a professional athlete, but it's almost equally challenging to climb the ranks to the C-suite or establish a successful entrepreneurial venture. So, while there are some differences, they all seem to have more in common than not. I mentioned earlier that in wealth management, I've worked extensively with both professional athletes and entrepreneurs. Interestingly, every athlete I worked with eventually transitioned into entrepreneurship. They didn't want to leave the NFL or MLB only to work for someone else; they wanted to build something themselves and have control over it. [7:45] When faced with a setback, like getting hit unexpectedly, what key lesson did you quickly apply to move forward and overcome that challenge? It boiled down to risk management, understanding the potential outcomes, and identifying possible pitfalls before diving into anything. Going all-in on a single venture can be tempting, and if it works out, it's fantastic. However, the reason many people end up with a bad taste in their mouths in areas like real estate or stock investing is that they often neglect playing defense. The key is to avoid going all-in without considering the risks, getting over-leveraged, or lacking a backup plan. Early on, I learned the importance of having a contingency plan. This involves things like maintaining an emergency fund and taking care of the less glamorous aspects of entrepreneurship. It's about ensuring you have a safety net before venturing out, rather than being a cowboy in business without any safeguards. [9:15] For someone just starting with a month-to-month business, what type of mentorship should they seek, and how can they build towards the principles you've been discussing? In the early stages of my career, I found myself in a similar spot, playing the risky game of cold-calling wealthy individuals. However, reality struck when I realized I didn't know anyone in those circles. Starting from scratch and accumulating wealth can feel daunting, and there's a moment when taking risks becomes crucial. But before going all-in, there's a fundamental investment that's often overlooked – investing in oneself. As tempting as it may be to go all out, maxing out credit cards with blind faith, it won't yield success without a prior invest

Welcome back to the Awwshift podcast with your host, Anthony Trucks. Today's guest is Rick Jordan Ulrich, a man who has achieved remarkable feats despite not starting with much. He's built an impressive life and made a significant impact on others. Rick emphasizes that money is a tool, sparking a profound discussion about money, life, and humanity. This engaging conversation delves into the deeper aspects of wealth and well-being. Rick describes it as one of his favorite discussions in the last six months, and it's definitely worth a listen. [2:59] Why should I listen to you? I love connecting with people; it defines who I am. Our purpose on this planet is to interact with others. The introvert-extrovert dynamic doesn't change the fact that we're here to connect. Personally, I'm an extrovert; you won't find surprises in a personality test. Yet, even introverts are here to engage and build relationships. It doesn't matter where you are or what you're doing; interaction and relationships are fundamental. [3:45] I'd love for you to share what you're most proud of. What achievements stand out for you? While some might label me a cliché serial entrepreneur, I'm not a fan of that phrase as it suggests a lack of focus. I prefer the idea of going where I'm needed at the moment. For instance, I decided to make a documentary about the lockdown three years ago when COVID-19 emerged. The business was thriving, and with everyone stuck at home, I thought, "Why not devote six weeks to shed light on the situation?" It opened doors and illustrated the concept of going where you're needed. This approach has been a key factor in discovering purpose. When younger colleagues ask how I found my path, it's simple—I stumbled upon opportunities and decided to try them out. [10:12] Did you always have that discipline, or did you build it over time? What's the secret to your commitment? Building a strong work ethic was a gradual process for me. Taking care of my body became a pivotal shift in my life years ago. Growing up in a middle-class family with limited resources, our meals often consisted of simple dishes like mac and cheese or frozen Salisbury steaks. Looking back, it's surprising how I survived on such poor-quality food. I remember chugging three 16-ounce glasses of milk daily for protein before protein shakes were a thing. Reflecting on those habits, it's clear how crucial nutrition is. What I rarely discuss is that despite the challenges, it's crucial to acknowledge bad days while preventing them from turning into bad weeks or months. Negative self-talk may linger, but it's vital not to become the abuser of oneself. By returning to routine, whether hitting the gym, reading in the morning, having a proper meal, or going to the office, we can prevent bad days from snowballing into prolonged negativity. [13:18] Do you adhere to a disciplined plan or structure, or do you operate more on how you feel? I implemented time blocking about two years ago, and interestingly, I later came across a Harvard Business Review article ranking it as the top discipline method. As the CEO of a rapidly growing company, flexibility is key for me. While some prefer scheduling to the minute, I find time blocking offers the right balance. Mondays are dedicated to preparing for the week with one-on-ones and a live CEO talk. Tuesday to Thursday mornings focus on internal matters, while afternoons are reserved for external engagements, like podcasts, vendor meetings, or forming connections. Fridays remain open for any necessary adjustments. [23:50] What was your initial mindset or conversation about money, and how has it changed over time? I often share this example. My parents had an incredible relationship. My dad passed away when I was just 16, and I'm grateful for the time I had with him compared to my younger siblings. Despite their age, they had their challenges. But growing up a bit older, I got to witness more of their amazing marriage. The only significant fights they had were over money, not the usual couple disagreements. People have bad days, but from my perspective, their marriage was amazing. I had a great childhood. Seeing them fight over money made me think early on, "Why would I want to be in a position of lack?" As I became more emotionally mature, I realized it was a choice. Lack, to me, isn't about a shortage of money; it's about resources. Money is a tool for those resources that allow you to do the things you want. Whether it's fitness or any other goal, you need resources like a gym, equipment, or a membership, all requiring money. So, instead of fighting over lack as my parents did, I ask myself, "What if there's no lack?" Focusing on a gap, which is temporary, is different from perceiving a permanent lack as a negative force. I focus on abundance, thinking about what I'd do if I had everything needed to achieve my goals. It's about making the shift moving in the direction of abundance and obtaining the necessary resources. [32:

In today's episode, our guest is Sarah Centrella. We dive into her life journey, discussing challenges and how she navigated them. If you're looking for inspiration on overcoming roadblocks and reaching the next phase in your life, this conversation is a must-listen. Tune in to discover how Sarah's journey can offer insights for facing challenges. Without further ado, let's hop into the episode. [2:05] Why should I listen to you? I believe the most compelling aspect about me is the seemingly unusual skill I possess, which I didn't recognize as a skill for a long time – the ability to effortlessly get strangers to open up to me. Whether we're in a grocery store line or on a park bench, within five minutes, I usually learn about your kids, their interests, and where they play. It's not that I'm excessively talkative; there's just something about me that makes people feel comfortable sharing. This ability has proven valuable in my role as a coach, shaping the coach I am today. I think you can relate, given the nature of your work. [4:30] Have you ever thought about learning from the unique experiences of people around you to become a better human without living through their challenges? I find it truly fascinating. In fact, my first book consisted mainly of stories, with a significant portion dedicated to short stories about people who inspired me. Most of these connections began in the exact way you described—starting conversations with strangers. One memorable example is a woman I met during my corporate sales days. We had lunch, and halfway through, she expressed a genuine desire to know my story. Now, six or seven years later, we're great friends. The ability to genuinely hear people, be interested in their stories, and understand what drives them is rare in today's world. Encountering that sincerity is refreshing, and I can relate to the feeling of wanting to know more. People are often hesitant to approach others, especially those they admire. I always say that genuine curiosity and a desire to learn about someone can break down those barriers because it's a rarity. [8:10] Jay Z recently noted he wouldn't pay $500 for dinner with himself, emphasizing that his success lies in traits, not just tips. To understand success, focus on how individuals function, think, and surround themselves, rather than just what they say. What's your take on this perspective? In 2008, my life felt like it exploded—lost my home, no income, and no job opportunities. It was a perfect storm of challenges. Rock bottom hit hard, and I remember laying on the floor, overwhelmed. Without social media, I felt alone in my struggle. In that dark moment, a spark of intuition whispered, "What if you can?" It led me to ask, "If I could, what would I do?" This opened the door to rebuilding my life. I envisioned a dream life as a way to escape the darkness. Surprisingly, my focus on these dreams led to tangible changes about a year and a half later. So, when it comes to significant shifts, that moment was my starting point. [12:40] Reflecting on your circles, are the people in your life helping or hindering your progress towards your goals? It's indeed a crucial aspect of success. Reflecting on my journey, I realized the fragility of my energy in challenging states, leading me to seek positive and supportive individuals who could align with the changes I was making. Initially, I found a lack of such people in my life, including family. So, I made a deliberate effort to bring in friends, mentors, and individuals I admired. In the early stages, my clients were the primary people I interacted with, given my corporate sales background. I strategically connected with high-powered individuals in tech, aiming to learn from their experiences. Many of the success principles I teach today emerged from these intentional relationships with individuals whose achievements and qualities I admired. I've always been selective about who I let into my circle, recognizing the impact of influence on both myself and my children. Control over that influence remains a priority. [16:10] How do you navigate unexpected challenges and find silver linings? Our living space flooded, sprinklers ruining everything, right after I was laid off from a traumatic corporate job loss. The Red Cross and the fire department intervened, providing shelter for two weeks. During this time, I questioned everything, wondering why this was happening. Despite the hardships, I held onto the belief that somehow, it was for my best good. Six months later, the National Red Cross invited my family to be part of a national ad campaign, opening doors to opportunities that brought me closer to my goals. [20:05] What practices, rituals, or habits do you turn to during challenging or funky moments to navigate through them? A really good question because it's something I've had to learn about myself and also learn what works and what doesn't. One thing I know for sure is that our energy is super power

On today's episode, our guest is Susan Ramirez. As a board member of National Angels and a former foster kid myself, I understand the vital role of support and relationships in a child's life. Susan, with her unique journey, entered this world and became an 'angel,' aiming to rescue kids from the challenges of foster care. In this episode, we'll delve into her story and the impactful work of National Angels. Listen not only to learn about the organization but also to discover how you can contribute and make a difference. Not everyone can foster a kid, but everyone can help a foster kid. Without further ado, let's dive into the episode. [2:30] Why should I listen to you? I would say that you would probably start listening quickly due to our shared experiences. We could instantly bond over our strong belief in human potential. We both deeply believe that children should have the opportunity to reach their fullest potential, and I think we can connect quickly by discussing that. [5:35] Could you take us back to those pivotal moments when you were first introduced to the world of foster care? For me, Anthony, it was a turning point. Eight years in corporate America left me without a life vision. Selling homes was my job, and while I always thought adoption would play a role in my life, foster care wasn't on my radar until I attended a foster and adoption conference. Invited by a woman, I hesitated but attended a foster care session. The judge's stories about two boys with 22 and 23 placements, psychotropic meds, and traumas left a profound impact. One excelled despite challenges, while the other tragically took his life at 18. This experience changed my perspective and marked a crucial moment in my life. I had never volunteered and had a narrow viewpoint. The judge's words on hope and redemption at 18 resonated deeply. Not everyone is called to foster or adopt, but everyone can make a difference. I left the conference with a commitment to change the foster care experience. Witnessing individuals like you, Anthony, who overcome challenges, fuels my passion. Talent is universal, but opportunity is not, and your dedication to family and community reinforces the urgency to improve the foster care system. Currently, 400,000 kids face a system with bleak outcomes, and leaving that conference, I was determined to change this narrative, embarking on a path to make a difference. [14:44] Where do you perceive the most significant benefits for kids who have experienced foster care and received assistance to overcome these challenges? Well, I think a couple of things that you're saying, Anthony, are really important mental models for people to consider. One crucial perspective we emphasize is the language we use. Instead of saying "foster kid," we prefer "children experiencing foster care" because it should not define their identity; it's an experience, not who they are. Early on, during an awareness campaign using the term "foster kid," a young woman, an alumna, approached me. She expressed that no child wants to be associated with this label, emphasizing the negative connotations. In my interactions with teenagers in our program every other Saturday, I focus on speaking life and truth over them. Many of these young people are on the verge of aging out and entering adulthood. I convey to them that they are more equipped to handle life's challenges than some who've had everything handed to them. Their mastery in navigating challenges and the emotional fortitude they possess make them resilient individuals. I encourage these young individuals to view their experiences as opportunities to become more resilient, which, in turn, will shape them into tougher, more equipped adults ready to face life's challenges head-on. [24:20] In the realm of National Angels, what specific initiatives or strategies have you firmly established as the core of your efforts for these kids? When someone hears the term "National Angels," what should come to mind as the impactful work you're actively engaged in for these children? Firstly, if you're drawn to adopting or fostering, that's wonderful. Yet, what sets our program apart is its inclusivity, embracing those who say, "While fostering may not be my calling, I want to care for kids in my community." Reflecting on when I launched the program nationwide, I recall Jonathan, a seventh-grader in a challenging situation under foster mom Esther. Approaching Esther, who fostered six tough teenage boys, I offered support through our program. Despite initial skepticism, I persisted, especially with Jonathan. For seven months, I consistently showed him love and encouragement. Back-to-school time brought new backpacks and supplies for each boy. Understanding Jonathan's dream of making the football team, we supported him academically and spiritually. Despite his initial self-doubt, he not only made straight A's but also secured a spot on the football team. This affirmed my belief in the importance of every

In today's episode, our guest is Edward Rushing. What sets him apart is his commitment to giving back, and sharing the wealth of knowledge and skills he has acquired. However, our conversation goes beyond these achievements, delving into life's intricacies. Whether you're seeking insights into overcoming internal battles or unraveling the intangible traits behind wealth creation, this promises to be a captivating discussion. Join me in welcoming our guest, the inspiring Edward Buddy Rushing. Let's dive into the conversation! [5:20] Why should I listen to you? When I interact with someone, my top priority is to add value. Whether it's bringing humor for a good laugh, offering new perspectives, connecting people who can make a positive impact on each other's lives, or providing support, my goal is to leave a positive influence. I want our interaction to enhance their life, making it better in some way. This approach, when applied wisely, often leads to mutually beneficial relationships. It goes beyond immediate gains, creating opportunities for shared experiences, emotional fulfillment, and sometimes even financial benefits. Adopting this mindset has personally brought me immense joy and satisfaction. [14:45] Could you briefly describe what you do and share insights into your unique approach and how it developed? I appreciate you asking in that way; I haven't shared it like that before. Currently, I'm married with two young kids, and I work for myself in a business called Whitefeather, named after Carlos Hathcock, the Marine sniper. Our mission is to assist military veterans and their families in building financial freedom. We're part of a larger coalition called Veterans for Financial Freedom, sharing the same mission. Millions of people volunteer to serve and protect the American dream, but upon leaving the military, they face significant challenges—homelessness, drug abuse, and suicide. One key reason is the abrupt transition from a highly structured, focused environment to civilian life, where they lose purpose, structure, respect, accountability, income, and many other skills. Transitioning out, they often experience a loss of identity and struggle to adapt. The mission of our business and coalition is to help veterans overcome these challenges, providing support, mentorship, and resources to enable them to live the American dream they fought to protect. It's been the most fulfilling endeavor for us professionally, witnessing the positive impact on the lives of those who have served. [19:00] How did you personally navigate this transition? Was it based on your own experiences, or did you have a close friend or mentor who guided you through it? Certainly, most of us don't just stumble upon our purpose, right? It's more of an evolutionary process. Personally, growing up in East Tennessee on WIC and food stamps, without electricity or running water, life was challenging. Witnessing privation, drug abuse, and hardships, it seemed like this was just how life was. Trying to understand why people on TV lived differently fueled my desire for change. While your life is now stable, imagine living in fear of getting shot every time you step outside. This stark contrast exists in America. Growing up, I was determined not to continue that legacy and to break the cycle for my family. Fortunately, after high school, I was accepted into the Naval Academy in Maryland, a life-changing opportunity as I couldn't afford college. The academy experience, coming from a small town, made me feel initially out of place. [24:05] Could you share the journey from building your business to the point where you felt a sense of accomplishment or success? I gained insight from Tony Robbins that fundamentally altered my perspective. He highlighted a crucial idea – that beyond a certain income level, money loses its power to enhance happiness. Robbins emphasized the significance of infusing meaning into life by contributing to others. This revelation guided my approach, particularly during my initial real estate investment in 2007. Unbeknownst to me, this venture coincided with the housing market crash. Despite challenges, I invested my entire $30,000 savings, undertaking renovations personally. Two years later, the property's appraisal revealed a value of half of the purchase price. Unlike those thriving in the mid-2000s, my journey commenced with a profound setback, fostering resilience. [27:34] Amid challenging situations in life, what thought patterns or approaches did you develop to navigate through them? How did your mindset or strategies evolve based on your experiences? So, in essence, my transformation began with the assistance of a friend named Larry, a realtor. Despite the real estate market crash, Larry pointed out the lucrative opportunities in a military town. The correlation between increased housing allowances for military personnel and rising rents presented a chance for high cash-flow properties. Larry's practical advice g

Our guest today is Justin Prince, and our focus is on "Being The One." Our aim is for you to reflect on who you are in this moment and how you can elevate yourself to a higher level. This conversation provides practical models and strategies for making transformative changes in your life, propelling you towards an exciting future. Justin shares compelling stories, valuable insights, and powerful lessons. Without further ado, let's dive into the discussion. [2:30] Why should I listen to you? To answer your question, I believe you would find me willing to listen, and the reason for that is my genuine care for people. I possess a deep curiosity about others, a love for understanding their complex stories, and a keen interest in learning. I'd ask numerous questions and lend a listening ear, truly attempting to comprehend who you are, what motivates you, and what sparks your passions. [3:40] When you look at collecting stories, what does that mean to you? I'm a person who tends to speak quite a bit, much like you do. For me, every communication should have a story, and every story should convey a meaningful point. I firmly believe that by making points within your communication and weaving them into a compelling story, you can connect with people on a much deeper level. Stories inherently carry a point, and points become more vivid and engaging when they're intertwined with a story. I'm constantly on the lookout for new stories and unique angles. I'm particularly inspired by individuals who provide me with stories that I can use as illustrations to inspire others. I consider myself a story collector' and am always in search of various tales—be it in the realm of business, human experiences, or stories of resilience. I believe that the true drama lies in the intricate details of these stories. Thus, I'm consistently focused on finding and collecting stories to serve as vehicles for moving people forward. [5:28] Can you tell us a bit about yourself—the human side of you? In life, we often encounter a universal pattern: the dream, struggle, and victory. Each phase is essential, but stories typically focus on the triumph, leaving the struggle hidden. My journey began with divorce, followed by 13 relocations, limited education, and various odd jobs. I harbored big dreams. At 25, I launched my first business, which eventually failed, forcing us into financial turmoil. My wife and kids shared a small loft while I juggled part-time jobs. I questioned if success was possible for me. Perseverance paid off as I rebuilt my business, eventually selling it. I ventured into private equity consulting for two years and spent over a decade transforming a struggling company, achieving two and a half billion in revenue. This path led to speaking worldwide and writing books, allowing me to inspire others. The essence of my story is simple: dreams are attainable, and extraordinary lives are within reach. [8:43] What do you notice stops people from moving toward that thing that, for you, seems so obvious? Firstly, many people lack clarity. They're often confused and uncertain. I advocate for having 3D vision. When you lack vision, you limit your potential to influence and inspire others. Your vision should be crystal clear and always at the forefront of your mind. High performers can articulate their latest goals almost instantaneously, a key sign of clarity. Secondly, fear can be a major obstacle. It can be fear of what others will say, fear of failure, or even fear of success. I've developed a '3 C Success Loop' to address this. It begins with 'confidence,' believing in yourself, which leads to 'commitment.' With confidence, you commit to your goals. Commitment, in turn, leads to 'competence,' improving your skills and abilities. As your competence grows, it boosts your confidence. But to break the cycle of fear and doubt, you need 'courage' to take the first step, even when you can't see the entire path. Courage is what sets you apart, as it's a rare quality. Anything rare holds greater value. Be the one who runs toward the roar, not away from it. [16:04] What do you find to be some of the common fears that keep people from chasing a lion right now? I understand the fear of being crushed when pursuing something big, whether it's in sports or any other life endeavor. That fear often stems from the worry of being embarrassed in front of others, especially when you're aiming high. I can relate to a personal experience that occurred when I was just starting my entrepreneurial journey. I was at church one Sunday, feeling inspired and enthusiastic about my new venture, and I shared my aspirations with some acquaintances, what I'd call "church friends." Their response was far from supportive. They ridiculed my ambitions, and it left me feeling small and uncertain. I had three initial emotions: a strong urge to fight back, a desire to take back my words, and a need to defend myself. However, I ended up just sitting there, feeling diminishe

In today's episode, our guest is Adam Jablin. He is on a heroic journey to create an extraordinary life, but he has to navigate his challenges, including addiction, drinking, and medications. You've seen people overcome similar struggles, and there are always inspiring stories about how they use that experience to make a positive impact on the world. That's what this man does. If you're looking to hear about someone's journey of overcoming adversity and achieving incredible things, especially while battling similar challenges yourself, this episode is perfect. So, without further ado, let's begin. [5:45] Why should I listen to you? I care deeply, and it's because of my genuine concern for people. I value human connections and strive for meaningful interactions. When I converse with you, you can expect someone who respects and values you, someone who communicates from the heart. [6:20] Where did you enter into life that led to this journey, and is there a particular point at the very beginning that you consider a good starting point? I come from the era of the 80s and 90s, where masculinity was epitomized by figures like Stallone and Arnold Schwarzenegger. I was raised to be a 'man's man,' tough and rugged. However, my response may seem somewhat contradictory to that image. The truth is, I've always possessed a caring and compassionate heart, a deep desire to help people, and a genuine love for serving others. Now, let me take you back to my earlier statement. Growing up in the 80s and 90s, these larger-than-life characters made me feel somewhat out of place, as it didn't align with my natural inclination. I'd even recall instances in football where I would tackle an opponent correctly and extend a hand to help them up, only to hear my coach demanding that I leave them on the ground. This innate caring nature I've had since birth wasn't something I initially embraced or understood, especially in a world that admired action heroes. [9:10] How did you develop these qualities? Was it through life experiences or through building rapport with others? I genuinely believe that this is something inherent in my nature. I should note that I didn't have an exceptionally challenging upbringing. My mother was nurturing, but my father embodied the typical 'man's man' persona. There was a clear polarity in my household, and my father was determined not to let me grow up as a 'mama's boy.' He often reiterated that he wouldn't allow me to become too soft. Nevertheless, I think there was a degree of nurturing in my upbringing that I naturally gravitated towards. Despite the challenges, including family struggles, alcoholism, addiction, and the ups and downs of life, this caring nature has always been a fundamental part of who I am. [11:45] How do you balance setting high standards for your child in their chosen pursuits without making them feel like a lesser person? My son has developed a deep passion for bodybuilding, and it warms my heart to see him embrace this love. He's been studying not just the current generation of bodybuilders but also legends like Sean Ray, Dorian Yates, Jay Cutler, Ronnie Coleman, Arnold Schwarzenegger, Frank Zane, and even had conversations with Michael Hearn. I've been fortunate to share this journey with him. In the gym, it's important to communicate and encourage one another. I remember a moment when my son and his best friend were training together. His friend cracked a joke just as he was about to lift a weight, and I noticed my son laughing and losing focus. In that instant, my coaching instincts kicked in. I re-racked the weight and told my son that he could joke once he finished his last rep. It's not about being overly tough but ensuring he stays focused and motivated. We should cheer him on for those extra reps. Anthony, you should take this as a compliment because, having spent time with you and your family, I see that your son greatly admires and respects you. You're like a mentor to him. You inspire him and encourage him to give his best, not allowing him to back down. [13:23] How did you navigate challenges with unsupportive parents, seeking acceptance and love, and progressing through such situations? I believe there were some accurate emotions at play. My father had a strong desire to mold me into a responsible, capable man. With the perspective of time, I've come to realize that I wasn't always the central focus of his attention. He carried a heavy load of responsibilities, and even when he seemed distant, distracted, or upset, it wasn't necessarily about me. He was a driven, busy figure in the business world, often referred to as an 'assassin.' Many of my cravings for approval, acceptance, and love stemmed from a need to connect with him, to earn his affection in any way I could. [14:40] Can you discuss personal challenges you faced in your journey, how they influenced your path, and the role of your early years? When I was growing up in New Jersey, I was the chubby kid, often re

I'm your host, Anthony Trucks, and today we have Lori Harder on the show. Lori is a friend I've known for a couple of years now. She's an incredible human who has experienced a lot, learned from her experiences, and has a unique skill set for sharing her expertise in a way that benefits the world. She talks about her journey, from her childhood interest in religion to navigating a shift in identity. She's been through financial struggles, made a significant income in the fitness industry, delved into personal development, and more. Now she's working on launching projects she started from scratch. Lori shares her journey and the reasons behind her choices. So, without further ado, let's dive into the episode. [2:20] Why should I listen to you? I would say you should listen to me because I've achieved something remarkable in my life. [3:04] What is it that you do so well? It's intriguing. I believe there are a few things I excel at, but they initially stemmed from a need for survival. These tactics eventually evolved into the realization that, even though they originated from challenging times in my life, they've transformed into skills that can be applied to various areas. I'm particularly adept at learning, such as reading and understanding people and inspiring them to embrace a vision. However, I'm also acutely aware of my weaknesses and make a point of surrounding myself with individuals who possess the skills I lack. [4:00] Was it always that way for you, or did you have an attorney that you asked for help from? In the early 2000s, I had vivid memories, largely because I was deeply entrenched in the fitness world. Back then, I used to read fitness magazines, and it struck me that the individuals I aspired to be like—those women gracing the covers and winning prestigious fitness awards—seemed flawless. I believed they had it all, and I thought I could never measure up to them because I hadn't gone to college, I wasn't an athlete, and I didn't fit into that mold. I thought they were masters of everything. The world, it seemed, was projecting this message that we had to be experts in every aspect of our lives. But fast forward to today, and that's one of the reasons I appreciate the internet. It's shown me that you don't have to be a jack-of-all-trades; you just need to focus on your strengths and find ways to collaborate with people who excel in areas where you don't. If it's true, and I believe it is, that we should concentrate on what we're good at, we can accomplish so much more. [5:48] How did you get to the point of making people pay you? The first time I received payment for my work was out of desperation, leading me to question if we always need our backs against the wall to succeed. Most of my significant successes were born from a place of necessity and frustration, such as when my husband lost his job and we faced dire financial circumstances. I realized I had to change my situation. My dream was to be in the fitness industry, but my lack of education held me back. It was only when our situation hit rock bottom, with our home, cars, and $300,000 in debt lost, that I decided to take action. In a moment of desperation, I discovered the power of 'on-demand' motivation. But it would be great if we didn't always need a crisis to activate our potential. I've seen that a simple realization of unhappiness in a 35-45 minute conversation can be enough to drive change. We don't always need our backs against the wall to make a change. So, my earlier question about whether desperation is a prerequisite for success is still intriguing to me. It's a topic that leads to the realization that we can transform our lives without waiting for a major crisis. My journey started with a lack of a high school diploma, but it eventually led me to a place of gratitude and empowerment. [10:48] Is there any other part that led to not graduating high school? I grew up in a small town and belonged to a very restrictive religion with just 114 members in our congregation. I was homeschooled throughout high school and had virtually no social life. In my early years, I used to go door-to-door, preaching and trying to sell the idea of the end of the world, which wasn't an easy task. However, this experience taught me the art of conviction and persuasion. As a teenager, I started feeling a calling for something bigger, although I couldn't quite define it. This longing for a different path, particularly in fitness leadership, wasn't possible within my religious community. At the age of 18, I made the difficult decision to leave my religion, which meant leaving behind everyone I'd known. This experience of transitioning from a familiar environment to the unknown without a support system or community continues to shape my work today. I can empathize with people going through significant life changes, whether it's a career shift, a lack of family support, or leaving everything behind. My personal journey has fueled my passion for helping

In today's episode, our guest is Henk Rogers, and while he's not the creator of Tetris, he has some fascinating stories associated with the game, which you'll discover in this episode. However, we mainly delve into the pressing issue of climate change. Many people aren't fully aware of the situation and its implications, and Hank sheds light on it. We discuss ideas and actions we can take individually to address this challenge, offering insights that can help you stay informed and potentially contribute to positive change. We all want a better world for our children, and Hank's perspective can guide us in that direction. Tune in with an open mind, an open heart, and attentive ears for an insightful episode! [3:07] Why should I listen to you? You should listen to me because I'm a key figure in Hawaii's transition to 100% renewable energy. Hawaii is a global leader, and even in the United States, we're at the forefront of achieving 100% renewable energy for electricity. I've played a significant role in making this transformation possible. [3:43] Why has this become a passion of yours, and why are you devoting your time and life to it? I had a near-death experience. After selling my company in 2005, just a month later, I found myself in the back of an ambulance due to a heart attack, with 100% blockage of the Widowmaker artery. I looked at the ceiling and thought, "You've got to be kidding me. I haven't even spent any of the money from the sale." But the next thought was, "No, I'm not going. I still have things to do." This experience made me reevaluate my life's purpose. I came across a newspaper article discussing the threat of coral extinction by the end of the century due to ocean acidification caused by carbon dioxide emissions. I decided I couldn't stand by and watch this happen. So, my mission became clear: to eliminate the use of carbon-based fuels. [5:20] Why did you choose this specific cause to devote your time and energy to, and what drives your passion for it? I have always had a global perspective, having lived in various countries. When I look at the world, I don't see individual places like Hawaii or San Francisco, even though I lived there for seven years. I see the world as a whole. The issue of carbon-based fuels is not something that can be solved by addressing it in just one place; it needs to be tackled worldwide. Unfortunately, not many people think on a global scale. Most individuals want to help specific communities or address localized problems, like saving a coral reef. These local efforts are essential for creating change on a smaller scale. However, someone must consider these issues on a global level. If I can and do think on this global scale, then it becomes my responsibility because not many others are taking on that part of the challenge. [12:54] What are the major challenges and barriers you've faced while working on a global scale and trying to get buy-in from a large number of people? The situation in Hawaii was as follows: when we began this journey, Hawaii was importing $6 billion worth of oil, with $5 billion spent on oil used for various purposes and another billion dollars specifically for jet fuel. Among this, 30% was allocated to jet fuel, 30% for ground transportation, and 40% for electricity, totaling $2 billion for electricity and a billion dollars for ground transportation. We aimed to halt this $3 billion expense. Notably, the electric company in Hawaii was the largest corporation, and when we introduced legislation to transition to 100% renewable energy, they were one of the main opponents, arguing that it couldn't be accomplished. I recall being on a panel where I stated our goal of achieving 100% renewable energy by 2045. A fellow panelist, a university researcher, declared that, based on his studies, it was impossible. I responded by taking the microphone and acknowledging that I might not be as knowledgeable as him, but we were determined to do it regardless. The prevailing attitude often involves experts and industry insiders insisting it can't be done. This perspective stems from a focus on slow, incremental changes. However, we disrupted the utility's business model to make the transition to renewables more profitable for them, and the results speak for themselves. Hawaii's initial target was 40% renewable energy by 2030, and we have already achieved that goal. [16:00] Are you primarily focused on finding better methods or strategies for implementing renewable solutions, or is your research more oriented toward encouraging people to adopt these approaches? At present, we're closely monitoring emerging research and the rise of companies that develop the cutting-edge technologies we require. Instead of creating these technologies ourselves, we search for them. For example, let's consider our interest in hydrogen production. To make hydrogen, we need an electrolyzer, a device that utilizes water and electricity to generate hydrogen. Remarkably, a new compa

On today's episode, our guest is Brad BizJack. He's here to share something special for those of you looking to achieve more success, joy, love, and financial abundance, grow your business, mend relationships, and unlock your full potential. Brad will shed light on the concept of rewiring your mind, explaining what it means and how to recognize it when you need it. Furthermore, he'll explore what life looks like after this transformation, so you can envision the possibilities. [2:40] Why should I listen to you? Honestly, it's really simple. I can see the problem behind the problem—I can understand what you're going through and help you view life in a way that allows you to rewire your mind to focus on your true dreams. Many people are in a situation where they support others, but sometimes all it takes is one little insight, one question, and one different perspective on a problem that can transform everything. This is evident in the success stories of life. So, picture us at a coffee shop, discussing your dreams and goals. By the end of that conversation, you will undoubtedly know exactly what you want out of life, what's holding you back, and the practical strategies for breaking through. [3:35] Can you share a moment in your life that's relevant to the person you help today? Starting with a challenging $92,000 debt and a miserable job, I eagerly embraced an opportunity for an online business, hoping it would lead to financial success and happiness. As I struggled, I noticed that while everyone else was thriving, I was stuck in toxic positivity, pretending problems didn't exist. I believed I'd only be happy when I achieved success. After talking to a mentor, I made a pivotal decision. I chose to work with a coach who changed my perspective during our first session. She emphasized that my attachment to success was the issue. Success wouldn't miraculously solve my problems. Instead, it was about rewiring my mindset and overcoming limiting beliefs. This realization prompted me to shift my focus to understanding my mental operating system. Attending a life-altering conference, despite a recent job loss, I embraced the theme of rewiring the mind for success. This transformation marked the start of my journey, and now I've dedicated myself to helping others transform their lives and find profound freedom. [8:45] Can you share common language patterns or signs you've noticed from clients you've worked with before they started working with you? My extensive experience working with thousands of individuals has revealed recurring patterns that either hinder their progress or drive them toward success. A common issue is the absence of a compelling vision for the future. Many individuals tone down their dreams to fit a more "realistic" mold, often due to past failures influencing their future outlook. They restrict themselves from dreaming big and play it safe instead of aiming for victory. This rationalization manifests in various ways, such as claiming contentment with their current situation or waiting for the "right time" to take action. Self-blame is another prevalent symptom. People often attribute their struggles to emotional states like lack of confidence, depression, or anxiety. It's crucial to recognize that these states are malleable and depend on how they use their body, focus their thoughts, and express themselves. A prominent sign of this is scarcity thinking, particularly regarding money as the source of their problems. Limiting beliefs about time and fears of not having enough time to change their lives are also common. Two significant symptoms include the belief that they should already be further ahead in life or that they'll only find happiness once they achieve success. [16:20] What is the promised land, and what can people expect when they arrive there? In essence, it's about living life on your terms—a somewhat cliché concept but incredibly significant. It's not just about the overarching idea of having the freedom to do what you want when you want, with whom you want, and where you want. It extends to being irresistibly drawn by a compelling future vision, eliminating internal conflicts, and achieving emotional regulation. Most people allow their emotional state to be determined by external factors. I teach individuals to become emotional regulators, where they set their desired emotional temperature and maintain it consistently. It's also about living in alignment with your true desires, creating wealth, finding freedom, fostering meaningful relationships, and surrounding yourself with individuals who both understand and challenge you. After this transformation, your life becomes a reflection of the expectations set by your inner circle. You'll handle life's challenges with confidence, create your vision of success, and experience fulfillment along the way. This is what it means to reside in the "success sweet spot," where you strive for significant goals while relishing the journey and living

Welcome back to the Aww podcast. Today's guest is not only a dear friend but also someone I had the pleasure of working closely with during the past 100 episodes. She played a pivotal behind-the-scenes role in shaping this podcast. Since then, she has embarked on an exciting journey in her career, specializing in helping authors amplify their brand and utilize their books as effective marketing tools. So, as you listen to Paige Duncan, I encourage you to keep an ear out for nuggets of wisdom that you can apply to your own life. [3:18] Why should I listen to you? The first thing is that I'm genuinely curious. When I'm talking to anyone, whether it's you on a park bench or someone else, I don't have any ulterior motives. I simply let my curiosity guide me. I ask questions and start conversations based on what intrigues me or what I find interesting about the person. [4:10] What would your initial conversation be like when approaching someone who has just released a book and expressed a desire to make a significant impact but is unsure of where to begin? I believe it's crucial to be transparent when discussing a book or sharing your thoughts. It's essential to let everyone know right from the start that you're not in the league of those best-selling authors or well-known entrepreneurs we admire. These accomplished individuals didn't possess any special knowledge or expertise when they first started. It's important to remember that we all began from a place of not knowing much more than the next person. [5:11] Could you share some insights into your background and experiences growing up that have shaped you into the person you are today? I've always had a desire to serve, connect, and create something of my own since I was a child. When I was just six years old, I began selling painted rocks to my neighbors, and looking back, I'm grateful for their support, even though I'm not sure why they bought painted rocks. This was my first foray into entrepreneurship, creating a product that could benefit others. Simultaneously, while selling those painted rocks, I was also writing poems. A few weeks ago, I revisited my parents' home in Arkansas, and they made me take all my childhood belongings with me. In those stacks of journals and poems, I found my early passion for writing. Writing was my way of expressing myself as a child, especially since I was often labeled as emotional and someone with big feelings. Writing became my outlet. Through writing, I developed a love for books during my preteen years. Interestingly, I didn't start with the personal development genre. Instead, I began with the Boxcar Children's series, which many of you may be familiar with. It was a form of escapism, transporting me to different worlds where I could be anyone and do anything, allowing my imagination to run wild. This is where my love for books truly began. [7:18] Your parents supported your creative endeavors and allowed you to explore your interests freely. How do you think this early support and the freedom to be yourself contributed to your personal and professional development? It sounds like my parents recognized early on that I was destined for a different path than the rest of my family, and they accepted that. They understood that I wouldn't fit the traditional mold they might have had in mind. For me, it was crucial to find an outlet that served me personally rather than being directed toward a particular sport or activity. Writing and books became my creative outlets. At the time, I don't think my parents fully grasped how much these interests would shape my life. They probably saw it as a nice hobby. Little did they know that more than 20 years later, I would be where I am now. Writing and reading not only became my passions but also boosted my confidence, something I lacked during my youth. [10:05] What happened in your journey that landed you where you are now? In high school, I discovered my gift for communication and connecting with people. Despite my lack of self-confidence, I had a deep passion for getting to know others. As I approached college, I considered how to channel this passion into a career. I didn't want to follow the traditional path of becoming a news reporter or pursuing communications. Instead, I enrolled in college with a business degree and minored in communications and religion, as I attended a private school. After college, I ventured into various opportunities that took me away from my true calling. It took me several years to find my way back to my purpose and passion. I had followed the expectations and advice of others for a while before I finally stood up for myself and decided to pursue my path differently. [11:45] Was there like a specific AWW shift moment or a catalyst moment? The pivotal "aww" moment for me occurred when we had to close down a business right after I graduated from college. My mom and I had opened a boutique cosmetic store, which was ahead of its time in the market. Unfortu