The Power of Purpose: AWS VP Ruba Borno on Leading with Why
AWS Executive Insights · Amazon Web Services
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Show Notes
Dr. Ruba Borno, AWS Vice President of Global Specialists and Partners, shares her journey from refugee to technology leader and reveals what drives purpose-driven leadership. As a daughter of Palestinian refugees who came to the U.S. during the first Gulf War, she learned early that opportunity is a gift—and believes in "leaving the ladder there" for others to climb.
In this conversation with host Richard Taylor, Dr. Borno discusses building high-performing teams, leading 18,000 engineers through COVID-19, and scaling customer support through AI innovation. She shares critical leadership lessons: ask the right questions rather than having all the answers, trust your instincts, and create environments where teams can safely innovate and fail.