Automation Unplugged - Show #97 feat. Pete Baker, President of The BIG Corp
Pete Baker, President of The BIG Corp, is a sales and marketing professional with over 30 years of global experience making large strides in the CE industry. Pete began his career as a licensed low voltage technician and contractor before becoming the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold. Pete has had numerous roles in the industry, from President of several leading Integration companies to keynote speaker, CEDIA Subject Matter Expert, and VP of Sales and Marketing for a major control system manufacturer. In his recent years, Pete was titled President of The BIG Corp, a global sales rep and business development agency providing support to the finest brands in CE. He also founded CE Business Academy that educates to CE professionals worldwide. Recorded live on Wednesday, February 5th, 2020, at 12:30 pm EST.
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Show Notes
Interview Recap
Here are some of the topics Ron had the opportunity to discuss with Pete Baker:
- The benefit of developing a strong company brand
- Why he became a CEDIA Certified Outreach Instructor
- How he approaches representing and working for international corporations
- The similarities between the CI space in North America and markets around the world
- Handling customer expectations through feedback and communication with your sales team
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SHOW NOTES
CEDIA Certified Outreach Instructor and President of The BIG Corp, Pete Baker is making large strides in the CE industry and brings a unique perspective with his global experience of over 30 years.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.