Automation Unplugged Episode #115 feat. Henry Clifford, Co-Founder of Parasol and President of Livewire
Returning guest, Henry, started Virginia based integration firm, Livewire, in 2001 after identifying the need for simple home technology in Central Virginia. solutions provider in his market. Under his leadership, Livewire has acquired 5 competitors since 2011 and is now the largest home technology integrator in Central Virginia. Livewire also made the Inc 500 out 5,000 list in 2013 and 2014 along with the CE Pro100 and RVA 25 lists in 2014. With 250 dealers under Parasol, Henry and his co-founders, Greg Simmons of Eagle Sentry and Ted Bremekamp of ETC, provide 24/7 remote support for home technology integrators and their clients. Recorded live on Friday, May 1st, 2020 at 12:30 p.m. EST.
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Show Notes
Here are some of the topics Ron had the opportunity to discuss with Henry Clifford:
- Changes Henry has made within Livewire due to COVID-19 regulations- from virtual calls to pivoting communication strategies
- Henry’s approach to prioritizing internal communication and putting his team and client safety first
- Tools Henry uses to gain prospects and sell from home, such as Vidyard email integration
- Parasol’s “For Integrators, by Integrators” approach
- How Parasol works to keep their keeps their team trained across many vendors
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To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au115
SHOW NOTES
Henry, started Virginia based integration firm, Livewire, in 2001 after identifying the need for simple home technology in Central Virginia. solutions provider in his market. Henry also leads Parasol with his two co-founders, providing 24/7 remote support for home technology integrators and their clients for over 250 dealers.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.