AU #309: 5-Minute Marketing Workshops: Mastering the Fundamentals of SEO
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you educational content we recorded between February to June 2024 — a series of “5-Minute Marketing” videos all about SEO and how to stay visible online. Over the course of seven short videos, we unpacked the foundational tenets of search optimization — from claiming your Google Business Profile to earning authority-boosting backlinks to optimizing your on-site content for search engines. Today’s episode of AU includes the first four videos in the series.
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Show Notes
SHOW NOTES
You’ll hear from me as I guide you through several key topics, including:
- How the introduction of AI has impacted search engine optimization and page one rankings
- The rise of zero-click search results and how to show up in them
- What EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your content
- And how to optimize your Google Business Profile and other online directories to increase visibility in local search
Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to land on page one in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.