AU #305: The Founder in the Hot Seat — Ron Callis on Building One Firefly and Navigating Marketing Trends
This is Automation Unplugged, I’m Ron Callis. Today we are switching things up with a unique and fun episode where I won’t be the one asking the questions. That’s right! One Firefly’s very own Kat Wheeler is stepping in as host for this marketing experts episode, and she’s putting me in the hot seat. We’re diving deep into marketing for AV integrators.
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Show Notes
SHOW NOTES
Here’s what’s coming up in today’s episode:
- How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators.
- How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies.
- The biggest marketing mistakes integrators make and how to fix them.
Plus, I’ll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years.
This is going to be a fun and insightful conversation, so let’s get started!
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.