AU #303: Maximize Your Marketing Dollars: Smart Strategies for Growth with Lutron and One Firefly
This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar we recorded in partnership with Lutron in April 2025 called “Make Your Marketing Dollars Work — A Strategic Guide for Growth.” In April 2025 we saw new U.S. tariffs drive market uncertainty — and in volatile times, cutting your marketing only hands momentum to your competition. That’s why in this session we share short-term tactics to boost visibility today, plus long-term strategies that keep your pipeline full for years to come. You’ll hear from myself and Kendall Clark, Senior Director of Sales & Marketing at One Firefly. We were joined by Laura Jean Null, Marketing Operations Specialist - Residential Luxury, at Lutron Electronics.
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Show Notes
SHOW NOTES
In this webinar, we’ll cover:
- How to navigate 2025’s volatile economy without losing visibility
- Quick-win tactics like targeted Google Ads and branded van wraps to drive immediate leads
- Foundational plays like SEO and events that build lasting momentum
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can make your marketing dollars work harder in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.