AU# 298 - From Media to Membership: Patrick McCarthy on Leading Azione Unlimited Into the Future
This is Automation Unplugged, and I’m Ron Callis. Our guest today is Patrick McCarthy, Executive Director of Azione Unlimited. Patrick has been with Azione for over six years, recently stepping into the Executive Director role. He started as Director of New Business Development and Member Services, playing a key role in supporting both dealers and vendors while driving the organization’s growth. Patrick’s journey in the custom integration industry is unique—he started in media, serving as Senior Editor for Technology Integrator and helping launch Connected Design, both of which highlighted integrators’ achievements. He later transitioned to marketing and business development at Portal.io, giving him a well-rounded perspective on the industry.
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
SHOW NOTES
In this episode, we discuss:
- Azione’s evolution and how it’s redefining what a buying group should be.
- Mergers & acquisitions in the CI space—what they mean for business owners.
- The power of community and education in helping integrators grow and scale.
Patrick’s passion for innovation and building strong industry relationships makes this a must-listen. So, sit back and enjoy my conversation with Patrick McCarthy. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au298
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.