AU #294: Sales vs. Marketing vs. Leadership: Can We All Just Get Along?
Welcome to episode #294 of Automation Unplugged. Today, we’re switching things up to bring you a special Tech Women Takeover episode in celebration of International Women’s Day. Kat Wheeler, long-time industry veteran and Account Executive here at One Firefly, is continuing her annual tradition of hosting this episode with a fantastic panel of leading women in our industry. Today, Kat is joined by: - Heather Sidorowicz, President & Owner of Southtown Audio Video - Danielle Karr, VP of Marketing at Nice North America - Michelle Guss, VP of Hospitality at Crestron Electronics The three women are each representing a critical component of any successful business: executive leadership, marketing, and sales. The interesting, and sometimes challenging, dynamic between these departments is the primary focus of today’s episode.
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Show Notes
SHOW NOTES
During the show, the conversation covered:
- Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaboration
- The value of trade shows for business growth, and each department’s unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnerships
- How AI and emerging technologies are shaping the AV industry, and how businesses should adapt to stay competitive
I really enjoyed watching these powerful women record this special episode, and I hope you do as well. Let's tune in to the discussion.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.