AU #292: Marketing That Sells- How Life Events Shape AV Success with Kat Wheeler
This is Automation Unplugged, and I’m Ron Callis. Today’s marketing experts episode features a conversation with Kat Wheeler, Account Executive at One Firefly. Kat joined the One Firefly team in 2023, bringing over 22 years of experience in the Custom Integration industry. Throughout her career, she has excelled in growing businesses, managing teams, boosting revenue, and crafting innovative marketing strategies across various sectors. In our chat, Kat shares her expertise on dealer communication and how to forge meaningful connections with your customers.
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Show Notes
SHOW NOTES
Here are a few of the key topics we covered:
- How major life events—like buying a home, starting a family, or retiring—open doors for AV integrators to connect with customers in impactful ways.
- Creative partnerships that help integrators align their services with life’s key milestones.
- Practical strategies to shift your messaging focus from technical specifications to showcasing the lifestyle benefits that AV solutions deliver.
Whether you’re aiming to grow your audience, build trust, or drive sales, this episode is packed with actionable takeaways to help your business thrive.
So, let’s dive into my conversation with Kat Wheeler.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.