#332: Ari Supran on Harnessing AI to Transform Business and Culture
This is Automation Unplugged, and I’m Ron Callis. Our guest today is Ari Supran, CEO of Sonance, the parent company of Sonance, James Loudspeaker, IPORT, and TRUFIG. With over 30 years in the custom integration industry, Ari has been at the forefront of merging technology with interior design and architecture. Before joining Sonance in 2006, he spent a decade at Lutron Electronics in sales and marketing, and today he leads a privately held, global company with more than 300 employees.
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Show Notes
SHOW NOTES
In this episode, Ari and I discussed:
- How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.
- Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.
- The importance of culture and leadership in shaping Sonance’s legacy and future growth.
Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.
So settle in and enjoy my conversation with Ari Supran. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332