#329: Measuring What Matters: How CRM Integration Improves Marketing ROI
This is Automation Unplugged and I’m Ron Callis. This week in our marketing experts segment, we’re tackling a big question: how do you know which of your marketing efforts are actually driving results? To answer that, we’re joined by Cameron Howitt, One Firefly’s Director of Technology and Innovation. Cameron’s been with the team for nearly a decade, and he’s passionate about helping integrators use data and CRM tools to connect marketing activity to real revenue.
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Show Notes
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Cameron dig into:
- The difference between metrics that matter and vanity stats you can ignore
- How automation and CRM integration can boost efficiency and client experience
- And common mistakes to avoid when measuring marketing ROI
Whether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.
Let’s dive in—here’s Automation Unplugged with Cameron Howitt.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.