#327: Chris Sterle on Building Acoustic Design Systems with Culture, Vision, and Content
This is Automation Unplugged, and I’m Ron Callis. Our guest today is Chris Sterle, President and CEO of Acoustic Design Systems in Las Vegas. Since launching ADS in 2003, Chris has grown the company into a trusted integration partner, delivering custom-designed systems ranging from audio, video, and security to lighting, shades, and whole-home control. Originally from Ohio, he began his AV career in 1995, gaining hands-on experience in sales, installation, and professional AV before moving to Las Vegas in 1998. His diverse background and commitment to culture, innovation, and service have shaped ADS into the successful business it is today.
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Show Notes
SHOW NOTES
In this episode, Chris and I discussed:
- How culture, process, and profitability fuel growth at Acoustic Design Systems
- Why marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brand
- The future of integration, from lighting and panelized systems to service revenue and M&A
Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.
So settle in and enjoy my conversation with Chris Sterle. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327