#325: They Clicked. Now What? The Integrator's Guide to Campaign Follow-Up
This is Automation Unplugged, and I’m Ron Callis. Our guest today on this Marketing Experts episode is Keith Kearney, Account Manager here at One Firefly. Keith brings years of experience helping AV integrators across North America convert leads into real business through smart, data-driven marketing. With a background in both tech and automotive, he knows how to turn strategy into results—and he’s passionate about making follow-up part of the customer experience, not just a checkbox.
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Show Notes
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they discuss:
- Why follow-up is the missing link between clicks and customers
- The common traps integrators fall into—like assuming interest or lacking a clear process
- And how to use tools like CRMs and automation without losing the human touch
Whether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical strategies and Keith’s trademark one-liners to keep you thinking.
Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Keith Kearney.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.