#317: From DIY to Delegation- When It’s Time to Bring in a Marketing Team
This is Automation Unplugged and I’m Ron Callis. This week in our Marketing Experts segment, we’re shining a light on a powerful integrator–agency duo: Melissa Mitchell from Wipliance and her One Firefly Account Manager, Katie Frogge. Melissa is the Marketing Manager and systems designer at Wipliance, a nationally recognized integration firm known for stunning video content and award-winning marketing. Katie, Lead Account Manager at One Firefly, helps integrators like Melissa scale their marketing with strategy, structure, and consistent support. This episode is hosted by Kat Wheeler, and together she, Melissa, and Katie get real about what it actually takes to build a strong marketing presence in the custom AV space.
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Show Notes
SHOW NOTES
Here are just a few things you’ll hear them dive into:
- When to stop DIYing and bring in outside help
- The marketing tasks integrators should always delegate—and the ones that are still worth doing in-house
- How agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectations
Plus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s turning heads across the industry.
Let’s get into it—here’s Automation Unplugged with Melissa and Katie.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.