#313: The Soul of Content - Deby Rubi on Writing That Connects
This is Automation Unplugged and I’m Ron Callis. This week in our marketing experts segment, we’re shining a light on one of the key storytellers behind One Firefly’s content, Deby Rubi. Deby’s been with the team for nearly a decade and leads our content department, overseeing the writers and editors who bring our clients' brands to life through thoughtful, engaging content. She’s passionate about writing, and it shows in how she helps AV integrators connect with their audiences in meaningful ways.
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Show Notes
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:
- How storytelling helps integrators stand out and build trust
- The common ways content falls flat—and how to avoid them
- Tips for finding your voice and making your message resonate
Plus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing.
Let’s get into it—here’s Automation Unplugged with Deby Rubi.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.