AD #1229 – Audi to Move Downmarket, Volvo NA Axes CEO, Seinfeld Proves Comedy Sells
AD #1229 – Audi to Move Downmarket, Volvo NA Axes CEO, Seinfeld Proves Comedy Sells
Autoline Daily - Video · John McElroy
October 4, 20136m 49s
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Show Notes
In an effort to attract new buyers, Audi plans to move downmarket by offering A-class luxury. As sales plummet, Volvo North America axes its CEO and names a temporary replacement. Jerry Seinfeld says automakers need to rethink their advertising. All that and more, plus a preview of Autoline This Week in which Ford’s Jim Farley explains dealership WiFi will be used to learn more about you.
Topics
carsnewsautomotiveJohn McElroyADAMOpelMullerSaabAudiSeinfeldAcura