Episode 64
Julia Katsivo shares the marketing secrets to aligning your business with who you are
March 14, 201945m 46s
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Show Notes
In this episode, Roxanne chats with Julia Katsivo about her journey into sales and marketing. They delve into balancing work and personal life, setting achievable goals, and overcoming mindset obstacles. Julia shares insights on understanding your target market, choosing the right social media platforms, and the power of authenticity in marketing. They conclude with details about an upcoming event for entrepreneurs in Toronto.
Julia Katsivo is an award winning social entrepreneur with over 21 years sales and marketing experience. She helps new coaches (and other entrepreneurs) refine their niche and tighten up their marketing. Julia believes that understanding one's target market well is the key to marketing strategies that work leading to more sales and money.
(0:00) Introduction and welcome (0:40) Guest Introduction: Julia Casivo and her journey into sales and marketing (8:17) Balancing work and personal life: Aligning your lifestyle with your business (14:35) Goal Setting and Planning: Breaking down your goals into manageable tasks (18:34) Overcoming mindset obstacles in entrepreneurship and dangers of comparison (24:46) Target Market: Focusing deeply and understanding your ideal client (29:51) Social Media: Choosing the right platforms for your business and sustaining your presence (36:04) Marketing: The importance of authenticity and confidence (40:41) Upcoming event: A full day event for entrepreneurs in Toronto and its goals (44:58) Wrapping up: Reflection on alignment and authenticity in business and closing remarks