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Show Notes
As we move into an almost completely digital age, it’s important to take steps that will maximize our investment and minimize the time we spend trying to get our message out there. Today I welcome David Somerfleck who is here to give us ideas and his perspective on digital marketing.
David M. Somerfleck is a Digital Marketing Specialist, a trained political campaign messaging consultant, an author whose writing has appeared in over fifty publications and four books, a Journalism professor, start-up founder, court mediator, and digital marketing project manager with over 25 years’ experience working for marketing and advertising agencies throughout North America.
Authentic Touch Points
Why David got into digital marketing. 1:00 How to vet prospective clients. 7:30 You get what you put in. 19:00 How large should your digital footprint be? 25:10 Hot to get your content recognized on Google. 31:20 Stop wearing all the hats. 37:25 Same problem/different solution. 47:45 SEO 52:00
Be sure to join us to hear why we shouldn’t take it all on and when to ask for help.
Links:
David’s website and link to schedule a call: https://dms.blueContact Free download: https://dms.blue/contact Quora.com: https://www.quora.com Roxanne’s LinkedIn profile:https://www.linkedin.com/in/roxannederhodge/ Roxanne’s email: [email protected] Chat with Roxanne: https://roxannederhodge.com/chat/ Roxanne’s previous podcasts: https://roxannederhodge.com/blog/
(0:00) Introduction to Authentic Living with Roxanne Derhodge and guest David Somerfleck (5:19) Discussion on the importance of authenticity and value in business, and the concept behind DMS Blue (10:24) The importance of having clear business objectives and handling mature conversations (16:38) Unmasking the lack of authenticity in the online world and the issue with self-proclaimed 'gurus' (22:43) Observations on the varying costs and impacts of online presence, with examples from legal sector (28:34) Strategies for maximizing digital footprint: targeting, repurposing content, and consistency (35:15) The role of 'boots on the ground' in business marketing and the struggle of trying to do everything (40:21) Addressing business problems, resistance and the fear of scaling up (48:12) The significance of vetting clients, setting boundaries and investing in business growth (51:29) Introduction to SEO for business owners and navigating its complexities (1:00:48) Contacting David Somerfleck for business consultations and the reality of running a business (1:03:07) Closing remarks on authenticity in business representation and Roxanne Derhodge's services.