#22 The Evolution of Radio Attribution with Radio Active Media
Learn how radio has evolved beyond web lift to include multi-touch full-pixel attribution designed to build relationships and drive conversions.
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Show Notes
Jeff Pollak and Anne Marie Broast from Radio Active Media break down how radio has evolved to compete against digital advertising products - by utilizing attribution.
Advertisers from all industries are demanding measurement and performance metrics to help justify their ad spend on any particular channel - this requires multi-touch attribution, the next evolution of radio.
Learn from Jeff and Anne Marie as they explain how vanity numbers and text messages aren't telling the whole story - radio builds relationships, is a much more intimate channel and not with attribution, its effectiveness can be properly attributed.