#21 Bill King from Frase.io on Content Optimization, SEO and Attribution
Learn from Bill King as he breaks down how content is being used in SEO, Conversion and Attribution to close more deals.
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Show Notes
Bill King talks about Frase.io and it's content optimization software - and how the search engine optimization (SEO) game has changed dramatically over the past few years. No longer will a volume of content work, you need to have the most competitive article - the best answer - to the query if you how to rank. Bill discusses the four key pillars to a solid content marketing strategy:
- Informational queries - what is x
- Commercial queries - companies for x
- Transactional queries - reviews for company x
- Navigational/branded queries - company x pricing
If you want to learn how to have your content compete in today's landscape, listen to this episode from Bill King and Frase.io.