#20 Attribution for SaaS Products + How to Win on Pinterest - David Christopher of Tailwind
David Christopher of Tailwind explains their attribution evolution - and how it lead to a greater ability to sign up, upsell and build advocacy.
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Show Notes
David Christopher discusses his three stages of Attribution growth - and how it impacted Tailwind’s ability to sign up and convert new customers Here are the stages:
Stage One:
Build a monster spreadsheet
Troubles with last click and first click
Tracking leads, signups, upgrades and advocacy
Lack of buy in and internal adoption
Stage Two:
Get channel owners to buy in to attribution data
Upgrading to Weighted Multi Touch via LeadsRx
Better data, more realistic, more accurate
Action items and Insights embraced by the team
Stage Three:
How to use content attribution to correlate to upgrades
How to rewire the whole marketing engine
Branded ads and attribution
Customer lifetime value
Democratization of data
Along the way we cover how Tailwind helps you get the most out of your Pinterest advertising campaigns.