Season 1 · Episode 18
#18 The Truth About Podcast Attribution | Bryan Barletta of Sounds Profitable
Bryan Barletta of Sounds Profitable explains how the podcast advertising industry really works - and how to make it work for you.
November 14, 202020m 5s
Audio is streamed directly from the publisher (traffic.megaphone.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Podcast consumption is growing – and so are podcast ad budgets.
Podcast ads are unique when it comes to attribution – part digital, part broadcast, part i’ll download this now, but listen to it later.”
Bryan Barletta of SoundsProfitable.com (a great source for podcast industry news), discusses how the podcast adverting industry works – and how you can make it work for you.
Topics include:
- Spotify’s uniquely dominate “Walled Garden” (since recording this episode, they announced the acquisition of Megaphone)
- How to approach podcast advertising for what it is, not trying to treat it like digital
- What metrics are possible in podcast advertising
- The dominance of host read advertising
- The future of podcast advertising tech