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Business Identity Crisis? Try Marketing Therapy. ATI AE show 392
Episode 675

Business Identity Crisis? Try Marketing Therapy. ATI AE show 392

ATI Auto Business

April 8, 20252h 1m

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Show Notes

THE IMPOSSIBLE RETURN ON INVESTMENT OF EXHORBITANT SPENDING AT LIVE EVENT TRADE SHOWS SURELY HAS AN EXPIRATION DATE, BUT NOT UNTIL THE AMOUNT OF AWARDS TAKEN HOME BY THE SPONSORS DISSIPATES. What's your tipping point? This is Automotive Ecosystem on ATI.