
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
1,284 episodes — Page 3 of 26

Ep 1180Where Are They Now: Julienne DesJardins from DesJardins Digital LLC
#1180 In this special "Where are they now?" edition of AskPat, we're bringing back Julienne DesJardins from JulienneDesJardins.com (originally on AP 1027). She supports business owners through virtual assistant services, email service providers, Squarespace, and social media management. She was first on the show back in 2018, when she was having trouble because she'd met her client limit. She was looking at building out her team and creating an agency, and wanted to know where to take things. We talk about the advice I gave her, how she's taken that advice, and where her business has gone since then. There's a lot of great stuff in here, from nerding out on project management to how Julienne steered her business through the early days of the COVID pandemic. You'll hear all about the great stuff she's done and implemented in the past couple years, so you can hopefully learn how to do something similar in your own business! Show notes and more at smartpassiveincome.com/ap1180.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1179How Do I Niche Down and Better Serve My People?
#1179 When you discover the niche you should be focusing on, it's like the clouds part—everything becomes clearer. But once you've chosen a niche, how do you communicate the change to your audience without alienating them? Today we're talking with Erica James from Erica James Travel, as well as the Erica James Travel Show Podcast. Erica is a travel agent who's having some issues with niching down. She knows what she's good at and the kinds of services she wants to provide for her travel agency clients, but she's afraid of going about things the wrong way. But thankfully, we go deep and find some possibilities to help Erica make this transition in a way that feels good to her and her customers. There's a moment in this episode where you'll hear things click for Erica, and boom, things are ready to take off. Show notes and more at SmartPassiveIncome.com/ap1179.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1178How Do I Step Up and Become a Voice for the Community I Want to Lead?
#1178 Today, we're talking with Heba from Mommy's Happy Hour. Through her book and podcast, she helps women balance a career with raising a family. She's a voice for mommies out there—and she wants to be more of a voice. She wants to lead this community even more. But she's struggling with something that many of us struggle with: how to brand and position herself. How should Heba put herself out there? We discuss some ideas to help her build her reach and presence, including podcast guesting and taking full advantage of the book she's written about the first year of motherhood. We also talk about the importance of macro patience combined with micro hustle. What's that mean? Listen to find out!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1177I Have Too Many Business Ideas—What Do I Do and Where Do I Start?
#1177 If you're a creative person of some kind, you know what it's like to be in a flow state, so focused on the thing you're working on. That's how you create great art, right? Well, if you treat your business ideas in the same way, you can create something great there, too. Today I'm talking to Chris Fleck, a person of many talents: art, comedy, video production, and more. There's so much he loves to do, and is really good at, but he's a little bit stuck. He has too many business ideas. He's being pulled in multiple directions, and as a result he feels like he's going nowhere. You might be able to relate to Chris, faced with multiple options and not sure which one to pick. You might worry about what'll happen if you choose one path and leave the others behind. How do you make the right choice? That's what we're talking about today. Show notes and more at SmartPassiveIncome.com/ap1177.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1176How Can I Monetize a Website That People Already Use and Enjoy?
#1176 Today's guest has a popular website that helps people learn written Chinese, at WrittenChinese.com. She also has a big email list. But despite these resources, she's struggling to put it all together and make best use of what's she's got. She feels like she's "in a life raft in the middle of the ocean with a bag of gold bullion, but there's no land in sight." I help her hone her unique selling proposition, figure out how she can take advantage of ads, and dig into how she might use affiliate partnerships in a smart way. Nora's dilemma doesn't have obvious answers, but there's nothing wrong with a challenge! Together we find some starting points to experiment and see what resonates with her audience so she can effectively monetize her existing website. Show notes and more at SmartPassiveIncome.com/ap1176.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1175Where Are They Now: Sarah Murphy from Alchelmilla Apothecary
#1175 I rarely hear from an entrepreneur who has been through so much but is still smiling at the other end of things. Sarah Murphy, a medical herbalist, is one of those entrepreneurs! Like so many of us during the pandemic, Sarah has had to make a series of pivots with her business. Since she was last on the show in episode 1120, she's dealt with the ripple effect of the pandemic, decreased traffic on her website, Brexit (she's in the UK) . . . even a fire in her manufacturer's warehouse. Yes, really! But Sarah has come out on the other side with flying colors — she even made the decision to launch an online course in the midst of things. Today we're gonna sit down with Sarah and hear all about it. Show notes and more at SmartPassiveIncome.com/ap1175See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1174I Have So Many Options to Grow My Business — Which One(s) Do I Choose to Focus On?
#1174 Hel Reynolds lives in Wales, where she runs a business called Comms Creatives that trains corporate communication professionals to use social media. She's experienced a lot of success already but she's a bit confused as to what to prioritize as she grows her business. This has been a challenge for me personally as a number three on the Enneagram test, so this advice definitely comes from experience. I take Hel through my tips and strategies for prioritizing while still getting to play, particularly my 80/20 rule, avoiding content bloat, and focusing on learning.If you're looking to gain a little more clarity and focus in your business, this is the one for you. I can't wait to follow up with Hel down the road and see where she's at! Show notes and more at SmartPassiveIncome.com/ap1174See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1173I Offer Something for Free, but How Do I Make More Money?
#1173 Chris Roy runs an amazing company called Doobert.com. Doobert is a technological solution that connects rescue organizations with transportation for rescued animals, foster homes, and more. The only issue is that Doobert needs to bring in more funds to keep running effectively and grow. Chris has tried Google ads and selling physical products, but they haven't quite panned out. How can he increase Doobert's income? We brainstorm a few methods for pulling in some much-needed cash — partnership opportunities, sponsorship opportunities, donation appeals, and more strategies. I can't wait to see how Chris incorporates these ideas! Show notes and more at SmartPassiveIncome.com/ap1173See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1172How Do I Expand and Monetize My New Podcast and Brand?
#1172 This coaching session digs down to one of the core questions of entrepreneurship: How do we combine our passion with monetization . . . and keep it authentic? Jason Lazarus is about to go all-in with his new podcast, The British Blacktrepreneur. He has ten episodes in the cue with a long-term goal of monetizing the show and earning six figures through his business. Where does he start? If you're looking to monetize your podcast, this is the one for you. We go over several ways Jason can use his podcast to earn income, some mindsets and strategies around the process, and how the podcast can help complement other areas of his business. Let's get started. Show notes and more at SmartPassiveIncome.com/ap1172See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1171Where Are They Now: Pam Farley from Brown Thumb Mama
#1171 Pam Farley has come a long way since she was featured back in episode 1049 (in 2019!). Back then she found that her new content offering wasn't aligned well with what her audience truly wanted. Well, since then she's used email funnels and an experiment with three lead magnets to figure out what her audience really wants—she was surprised by the results! Now, she has some projects in the works around ebooks, courses . . . in fact, she had her best year ever in Q2! Today we dive into some ideas around product deals, where Pam is heading next, her content calendar and publishing cadence, how Covid affected her business, and more. Show notes and more at SmartPassiveIncome.com/ap1171See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1170My Online Business STALLED - How Do I Rebound and Get Growing Again?
#1170 Neil Benson runs a business called Customery: he's on a mission to help people learn the Scrum methodology of project management. He has a podcast and regular course sales, but the numbers have been about the same for the last 12 months. In short, the business has stalled a bit. Today I'm going to coach Neil through all things optimization. We'll talk through strategies for using his podcast to hint at the value his course can offer, creating bonus offers, and injecting scarcity to increase students and revenue. By the end of the show, you'll learn a ton about optimizing sales conversion points. Show notes and more at SmartPassiveIncome.com/ap1170See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1169How Do I Take My Unique Talents to a Larger Audience and Monetize?
#1169 Joey Chang is a beatboxer, looper, cellist, songwriter, singer, and performer. He's here with a critical question: what's the difference between himself and musicians who are making a ton of money online? How can he better monetize his online music business? We're going to dig in to identify Joey's niche and how to leverage it. I give him advice for taking advantage of current events and trends through "news-jacking" and using YouTube algorithms to bring his music front and center. We also get into courses a bit and I give him some tactical advice for working with a cohort of students to road-test his course. Whether you're a musician or not, there's a ton of great advice in here for anyone who wants to create engaging content or make money teaching their skills online. Show notes and more at SmartPassiveIncome.com/ap1169See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1168How Do I (and SHOULD I) Go All in with What I've Started?
#1168 Martin's podcast is now making up 50 percent of his take-home money — the other 50 percent comes from his work as a paramedic. How can Martin take that next leap of faith towards going full-time with his business and podcast, Calming Anxiety? How can he further his brand, and should that include putting his name in the actual podcast name? I challenge Martin to find out what's holding him back and what his plan would be in a few different scenarios, plus offer him some tips for extending his show's reach through YouTube. Martin says he's got a few exciting things in the pipeline, including a brand-new app, so I can't wait to follow up with him again in the future! Show notes and more at SmartPassiveIncome.com/ap1168See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1167Where Are They Now: Kara Gott Warner from Kara Gott Warner Coaching
#1167 Today's guest is Kara Gott Warner — she was last on in episode 1087 where she had some questions about getting more engagement for her website and her podcast.Well, a lot has happened in Kara's business since then: a life coaching certification, rebranding her podcast, making a shift in her coaching program and business offerings — she's here today to tell us all about it. We also talk about those new offerings and a lot related to mindset as well. This is a great catch-up with Kara so stick around! Show notes and more at SmartPassiveIncome.com/ap1167See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1166How Do I Build My Team, Expand My Brand, and Connect with More People?
#1166 This is a one-of-a-kind episode of AskPat 2.0. For one thing, I'm interviewing a professional chocolate-maker. Yes really — her name is Arcelia Gallardo and she has a chocolate factory in Sao Paulo, Brazil. Not only does Arcelia have a unique business, but she also has a unique problem: how does she decide what content is written in English, Portuguese, or another language? Her customers are all over the world, so how can she make the ordering process seamless, no matter where someone's ordering from? Arcelia and I are going to brainstorm some solutions, so make sure you stick around. Show notes and more at SmartPassiveIncome.com/ap1166See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1165How Do I Nail My Messaging and Positioning to Get More Clients and Make More Money?
#1165 Today I'm thrilled to welcome Mark Savant to the show. Mark helps businesses and entrepreneurs create and repurpose digital content and grow their online presence. He wants to grow his revenue streams and convert all the DMs he's getting into agency-style clients, but he feels his messaging might be off.To help Mark out, we're going to unpack his current messaging so we can nail it going forward. We also talk about reconfiguring his offerings to be able to serve customers at different price points and through different mediums (like an online course). Through this conversation, you'll learn a ton about messaging that you can apply back to your own journey. Let's do this thing! Show notes and more at SmartPassiveIncome.com/ap1165See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1164I'm Working SO Many Hours to Run My Business, What Should I Do?
#1164 Peter's business is in the Australian healthcare tech niche — he's got a membership community and a podcast that publishes four times weekly. He also recently decided to go full-time with the venture . . . he's working so many hours and he's starting to burn out a little bit. Let's see if we can help him get closer to equilibrium.Using my own experience and strategies with time management, I encourage Peter to create more discipline in his time blocking so that gaps in working time aren't always immediately filled with more working projects. We talk through a few mindset shifts I had to go through myself so that Peter can hopefully start approaching his work and life more holistically. Show notes and more at SmartPassiveIncome.com/ap1164See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1163How Do I Launch My Flagship Course and Earn More Doing Less Work?
#1163 Derek James has a unique business that helps business owners win government contracts, which can be a huge win if done correctly. He has created a ton of resources on this topic, but cashflow isn't quite where he wants it to be. Now he's working hard on his flagship course and he wants it to be a big hit. How can he tip the odds in his favor? Don't miss this one, because you'll hear me coach Derek through strategies for his course launch, from marketing and messaging to price points and more. Show notes and more at SmartPassiveIncome.com/ap1163See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1162Where Are They Now: Lesya Holzapfel from Eat. Be Fit. Explore.
#1162 Today we have Lesya Holzapfel from EatBeFitExplore.com — she was last on in episode 1088. In this episode you'll hear about Lesya's hybrid membership/course model, what's working for her, her foray into podcasting, where she's going next, and what advice she'd give herself, looking back at where she was in episode 1088. This is a super-inspiring episode with a fantastic mic drop moment from Lesya at the end. Don't miss it! Show notes and more at SmartPassiveIncome.com/ap1162See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1161When Do I Leave My Full-Time Job to Go All-in on My Business? How Do I Know?
#1161 Taking the "big leap" and deciding to go all-in with your business or side hustle can be nerve-wracking. When's the right time to jump? How can you be sure you're set up for success, especially if, like today's guest, you have a little one on the way? Well, that's exactly what Matthew Gawronski, a music teacher from Long Island, New York, is asking today. Although we don't land on a definitive gameplan, there's a ton of food for thought in this one, both for Matt and anyone at a similar crossroads. Show notes and more at SmartPassiveIncome.com/ap1161See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1160How Do I Take My Offline Business Online and Manage My Time and My Team Too?
#1160 Today's guest is Colm McCarthy, calling in all the way from Limerick, Ireland! Colm is in a unique position as the owner of the golf course management business he once worked for, as well as his landscaping company. He wants to take both to the next level and also develop an online business and a college specific to greenkeepers. How can he manage his time and team and also take his offline business online? Show notes and more at SmartPassiveIncome.com/ap1160See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1159How do I Effectively Coach and Monetize My Brand & Run a Virtual Event?
#1159 Today we have physical therapist Aaron LeBauer on the show with a couple of critical questions. For one, how can he get more time back by delegating or reevaluating some of his revenue-generating responsibilities? How can he further monetize his brand? And what about virtual events — how can he make sure his are a success? There's a lot to talk about today with some hard-hitting takeaways, so let's dig in! Show notes and more at SmartPassiveIncome.com/ap1159See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1158Where Are They Now: Leili Farzaneh from Supakit
#1158 We last chatted with Leila in Episode 1069, where I coached her on scaling up and expanding her business, Supakit, which creates cat harnesses and collars. She's back today to recap her big takeaways, tell us how it went, and detail what she's learned about building relationships online and staying authentic as a niche brand. There's a lot to learn from today, so let's get going! Show notes and more at SmartPassiveIncome.com/ap1158See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1157How Do I Create Social Media Content While Working on My Craft?
#1157 We have Genevieve Leavold on the show today; she's an abstract artist from the UK and Serbia. She's trying to balance creative time and promotional marketing time. How can she paint and create good content without sacrificing the quality of either? We run through a few ideas based on what I know other artists are doing online, strategize about ways Genevieve can convert one piece of artistic work into a whole week's worth of content, and chat about how she can use platforms like Instagram and Youtube to engage more with her audience. Whether you're a visual artist yourself or not, there are lots of solid takeaways here for everyone. Let's do it! Show notes and more at SmartPassiveIncome.com/ap1157See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1156How Do I Create a Podcast with a Friend as a Co-Host (But Make Sure it Works)?
#1156 Marjie Kemper is a mixed media artist with an excellent question about podcasting: how do you successfully co-host with someone who has different products and offerings? There's a lot to think about. Who owns the email list? How do you share expenses? How should they approach call to actions within each episode, and how do they set expectations up front? Show notes and more at SmartPassiveIncome.com/ap1156See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1155How Do I Create My Own Offers and Diversify My Income Streams?
#1155 Shannon Kennedy runs a site called Eurolinguiste.com, a business she's managed for about eight years that helps people learn new languages. Now that some of her partners are moving on, how can she replace some of that top-earning content, create successful launches, and diversify her income streams? Shannon has three great ideas, so we spend the first part of the call laying out her "order of operations," so to speak. What's her first step? Next, we dive into some tactics around launch strategies, which Shannon describes as her biggest struggle. Show notes and more at SmartPassiveIncome.com/ap1155See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to AskPat!
trailerAskPat 2.0 is a weekly coaching call where I go deep with an entrepreneur on a one-on-one coaching call. You’re literally a fly on a wall and you get to soak up as much of the strategies, the tactics, the mindsets, and the how-tos as they do. So whether you’re new to online business or just dipping a toe in the water, every episode of AskPat has some amazing takeaways that you can apply directly to your life and business. And if you want to apply to get coached on AskPat 2.0, all you have to do is visit AskPat.com. Join me, Pat Flynn, every Thursday. Hit that subscribe button so you don’t miss a beat!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1154Where Are They Now: Luis Ryan Diaz from Podcast Domination
#1154 Today we're bringing Luis Ryan Diaz back on the show — he was last on episode 1033: "My Profits Are Being Eaten! How Do I Scale but Stay Profitable?" That was in 2018 and a lot has changed with his podcast agency since then. How has our last coaching session paid off? There's a lot to take away from this quick update, so let's get going! Show notes and more at SmartPassiveIncome.com/ap1154See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1153How Do I Best Describe and Position My Business and Work to Others? What Do I Say?
#1153 Jay is at a critical point in his career — he just got laid off in May due to COVID and he's going all-in with his online business. But now that Jay's out of the W2 workforce, he's having trouble finding his lane with his messaging. Getting this aspect of your online business right is absolutely critical, so today I'm going to coach Jay through finding his groove, including examples of how I think about positioning and branding in my own business. Jay asks: How do you fine-tune your messaging? How do you know when you've nailed it? We're going to dig into all of that and more on today's coaching call, so let's get going! Show notes and more at SmartPassiveIncome.com/ap1153See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1152How Do I Grow My List and Grow My Business? I Have All the Pieces, but It's Not Clicking?
#1152 Kathy Robinson used to work in risk management; now she's helping mid-life women stay well through the company she founded, Athena Wellness. Things are going well for Kathy but despite all her efforts things just aren't clicking in terms of email list subscribers. How can she grow her email list? And — when she launches her podcast in January 2021, how can she drive listeners to her email list? Whether you're new to online business or not, email lists are a key ingredient, so listen up! Show notes and more at SmartPassiveIncome.com/ap1152See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1151The Pandemic Hurt Our Business - What Do We Do?
#1151 Jim and his wife Mai teach others Spanish. =This year — 2020 — was supposed to be a six-figure year . . . but Jim and Mai haven't come even close (for obvious reasons). So how can they increase the reach of their online offerings, namely their membership site? And how do they stay consistent with YouTube and content production? How do they pivot after 2020? After our chat, I'm sure that Jim is going to be set up for success and ready to crush it in 2021! Show notes and more at SmartPassiveIncome.com/ap1151See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1150Where Are They Now: Stacy Brookman from Real Life Resilience
#1150 Last time Stacy Brookman was with us — back in episode 1006 — she was trying to figure out what to do next: public speaking or book-writing?Well, it turns out Stacy took my advice and started speaking . . . and she got a book deal with a hybrid publisher! How did she make it all happen?In this episode, you'll learn how Stacy landed her first gigs, grew her email list, launched her first online speaking summit, and signed a hybrid book publishing deal. This is one of the most fun Where Are They Now?s I've done. Let's get started! Show notes and more at SmartPassiveIncome.com/ap1050See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1149Where Are They Now: Michelle Onyango from Stride Wellness
Michelle Onyango was last on the show in episode 1037. It's funny, because the biggest takeaway for Michelle wasn't actually the big "aha" she had from that chat at all. It's always interesting to see what happens after an important coaching call. Michelle sat down and did some brainstorming, and that simple exercise gave her some amazing clarity on what her next step should be. And it turns out that step positioned her perfectly in her space once COVID hit. Michelle takes us through it all and dives into her next-step strategies. We go over her business offerings, whether she should make a price increase, and the struggles her business is having due to COVID, and Michelle gives her advice for entrepreneurs who find themselves at a similar crossroads. Click play and let's catch up with Michelle! Show notes and more at SmartPassiveIncome.com/ap1149See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1148Where Are They Now: Emory Wanger from By Land
A lot has happened to Emory since our last call, the obvious update being that he's a father of two! Emory's going to update us on all the things today: how he's adjusted his business in light of fatherhood, how his mindset has changed, and what it was like launching his first online course. I offer him some pointers on relaunching that course and also help him break down some of the hangups he's had about selling based on my own experience. There's a lot of great takeaways in this one. Let's catch up with Emory! Show notes and more at SmartPassiveIncome.com/ap1148See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1147Where Are They Now: Jackie Bolen from ESLSpeaking.org
Today I'm so happy to welcome Jackie Bolen back on the show! You can find her at ESLSpeaking.org. She was previously on AskPat 2.0 in episodes 1003 and 1046 — definitely would encourage you to go back to those episodes so you can see how far she's come. And that's kind of the theme for the next twenty minutes today. Jackie's going to take us through some of the new developments in her business. You'll learn the strategies she uses for SEO research, scoping out competitor sites, funneling users from free content to her books, and then optimizing her Amazon book listings to maximize conversions. We also talk about the importance of diversifying in your business without becoming overwhelmed. Lots of great stuff in this one — let's go! Show notes and more at SmartPassiveIncome.com/AP1147See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1146Where Are They Now: Jane Hamill from JaneHamill.com
A lot has changed since Jane Hamill was on the show back in episode 1036. Things got tight for her recently because of COVID and having two kids at home (I'm sure many of us can relate). The good news? The pandemic forced her to completely reposition herself. They say you can't read the label when you're inside the bottle, and I think Jane's story is a testament to that metaphor!By combining two of her offerings, Jane managed to really niche down. Today she tells us how she's further differentiating her offerings based on what makes her unique, creating a mindset of abundance. It sounds like she's doing all the right things, and I can't wait to check in with her again in the future. There are so many valuable takeaways in this episode—let's get started! Show notes and more at SmartPassiveIncome.com/ap1146See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1145Where Are They Now: Danielle West from Intentional Marriages
Danielle is a marriage counselor over at IntentionalMarriages.net. In her last appearance on AskPat (episode 1086), I encouraged her to take her business to more virtual settings. What were the results, and how is Danielle adapting her business to continue to help people, even mid-pandemic? Where is she headed next? We're getting into all of that today in this great follow-up—this will be the first in a couple of "Where Are They Now?" episodes I'm doing here at the end of the year. Let's go! Show notes and more at SmartPassiveIncome.com/ap1145See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1144Before and After with Fritz Westover and his Virtual Academy Membership Program
Fritz Westover is back on the show today to talk about the virtual membership program for his site, VirtualViticultureAcademy.com. (Viticulture is the craft and science of growing and harvesting grapes.)Fritz starts off recapping what happened since our last (unaired) conversation: how he was able to take my suggestion of a free trial and create a hybrid approach, plus some of the strategies he's using to build a strong and thriving community. Looking forward, Fritz has some important questions. How can he increase members for his premium-tier subscription? What considerations should he be making for potentially expanding his business internationally? We'll get into all of that today, so hit play!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1143How Do I Sell More without Using Fear and Scaring My Prospects into Buying?
Andrea Davis has a really important business called BetterScreenTime.com, which helps parents manage screen time for their children. She also has some online courses, How can she sell strong but not over aggressively? We're going to dissect that and more today, so let's get started! Read the show notes at http://smartpassiveincome.com/ap1143See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1142How Do I Position and Brand Myself in the Space That I'm In?
On today's AskPat 2.0 coaching call, I'm talking with Lela Burris from LelaBurris.com. She is a professional home organizer who until recently has been helping people out in their homes. Her blog has been getting quite a bit of traction and she's got some concerns about making the pivot from her IRL persona to the one on her blog. When she shifts to being all virtual, will everyone accept who she really is? Do these two different brands clash with one another? We chat about how she can make this work out just fine and identify next steps for growth. Whether she decides to pursue a course or something else, she's got her beta customers all lined up! Read the show notes here: http://smartpassiveincome.com/AP1142See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1141How Do I Organize My Multiple Brands and Projects So They Make Sense?
Today on AskPat 2.0, I have a great call with David, from TDWellness.com and OneSmallBite.net. He's a registered dietitian, nutritionist, and certified exercise psychologist with a couple things going on, and he needs help creating some order. We talk about his issues around branding and organization, which are relevant to lots of entrepreneurs in the early stages. David's also got some shiny-object syndrome, another common ailment among entrepreneurs. We talk about how I allow myself a little time to pursue those shiny things—but not so much that I end up having to say no to things I've already said yes to! It's a great convo about things a lot of entrepreneurs deal with, so check it out.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1140My Side Business Needs More Exposure and Growth. What Do I Do?
Tom Dimitroff and Matt Kelley are teachers by day, entrepreneurs by night, and coaches all the time. Their idea for a website that helps coaches and athletes keep track of their stats (and a whole lot more than that) came about organically out of a need they had as baseball coaches. They've got a great start, but have a bunch of questions about exposure and growth. They are at the bottom of the first inning, so to speak, and have the whole game still ahead of them. What is the best way for them to connect with their existing customers? When is the right time to expand out of their region? How much should they charge and what pricing model is best for what they're doing? Should the athletes pay, or should the coaches pay? What about building an app for it?We discuss communities, webinars, and a lot more on this week's AskPat 2.0 coaching call. It's on deck right here. Batter up! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1139I'm Starting a New Business from Scratch. How Do I Make Sure it Succeeds?
Today I'm speaking with Becca, an entrepreneur who's exiting a retail business successfully and has great plans to start something new—something her town has never seen. It's a great idea for marketing, supporting local businesses, and building community. And it's completely fun. We talk about this new business and brainstorm together. Becca gets excited about how excited I get about some of the ideas we come up with. She still has some things to iron out, like exactly what kind of business model to use, and we generate some ideas for that, too. Soon, you'll be able to check out her business at goodiebike.com. Right now, she's still waiting for the first, most crucial piece of her idea to arrive in a shipment that's been delayed because of COVID-19. But she hasn't let that slow her down—she's ready to take it on the road. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1138How Can I Grow My Audience Because I'm a Kid and People May Not Trust Me?
This week's guest is way too young to get my Doogie Howser, M.D. reference. But he's not too young to know his way around camera equipment. He's been part of the #quaranteam on The Income Stream, my morning YouTube show, and, I reviewed his YouTube channel, Anything Cameras, where Noah and his partner post videos that help people improve their filming and photography. The channel is growing, but Noah's just sixteen, and he wonders whether his audience will think he's too young to know anything. How can he improve his videos and get to the quick wins sooner? Can he launch a course without having a huge following? What about teaming up with another fledgling YouTuber in his niche? We get some creative ideas flowing for him. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1137How Do I Do Less One-on-One and Get More Customers?
Joaquin Elizondo has an awesome niche. He's a Hollywood editor for film and TV, and it took him fifteen years of hard work in small markets to get there. He's built up a brand to help other film editors break into Hollywood. He's been coaching a bunch of folks one-on-one, but he wants to do less one-on-one and get more customers. Not everyone wants one-on-one coaching, and not everyone has the money to pay for it. Another dilemma is that he will soon (hopefully!) be going back to his full-time editing job, which he loves. How is he going to continue to coach others once he gets back to work?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1136As a Solopreneur, How Do I Hire Help (Especially During Times of COVID)?
Maddie Kertay is the BadAss Quilter, who says that she's "always going to stand on the side of love, diversity, and blazing a path for more people to become fabric artists." On this AskPat 2.0 episode, Maddie and Pat chat about everything she's doing to spread her message and grow her community (The BadAss Quilters Society), and the many directions she could go next: growing the private community, a podcast, sponsorship, affiliate marketing, merchandise . . . When would be the best time to reopen her community to new members—before or after she launches her podcast? Should she hire a virtual assistant (VA)? What things could she, as the CEO (and self-proclaimed micromanager) trust a VA with? (Note: This episode contains mentions of the "A" word, in case little kids are around.)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1135How Do I (and Should I) Diversify My Traffic to My Brand?
On this episode of AskPat, I'm talking to an entrepreneur just like you. RJ Weiss is the founder and editor of The Ways To Wealth, a Certified Financial Planner, husband, and father of three. He wants to know what next step he should take to bring more people to his websites and diversify where his traffic comes from. I want to know what he's doing to keep people there. After all, you can double the amount of traffic to your brand, but if you're not optimizing conversions, what's the point? This feels like a really productive conversation, and by the end we do get to what his next steps might be. Podcast or YouTube? He can do it right and bring his existing audience right over with him. Check it out. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1134I've Tried Everything, But Have No Real Growth. What Do I Do?
On this week's AskPat coaching call, I talk with Jason McCarthy, founder of a site called DigiNo.org. He gets 80,000 visitors a month, but it doesn't translate into revenue. Why is this? Where is this traffic coming from? What do these visitors want, and where is the disconnect that's preventing them from spending money? We work through a lot of questions, and Jason's already done a ton of the right things: advertising, investors, an email list, videos... but his income is unreliable. This one is a toughie, but stick around to see what we come up with together.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1133How Do I Monetize My Business After Paying for Everything Myself So Far?
Scott Robertson has been paying out of his pocket to keep his site, InsaneScouter.org, alive. He and others have compiled this vault of Boy Scout resources, and he's set up a Patreon-style site called Knapsack so people can financially support his efforts. In this coaching call we spend some time on his selling proposition so he can monetize his business after self-paying for everything so far.It's a common challenge for entrepreneurs: figuring out how to communicate to customers what will they ultimately gain by getting access to what we're offering. An effective selling proposition is one that incorporates the words "so that." Scott and I chat about how to do this for his business, as well as other places Scott could take his crowdsourcing/membership platform.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep 1132How Do I Niche Down and Build a Successful Business Out of My Brand?
Rick McEvoy is a photographer with a really interesting dilemma. How can he niche down and focus on the business aspect of his specialty within the photography space? During this AskPat coaching call, we work to recalibrate Rick's goals and pivot just a bit into an area where he is more likely to be able to reach his financial aspirations. He just needs to grab onto one opportunity and make it happen. If you're somebody who's just starting out, or even if you've been doing this for a while, this will be a great episode for you.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.