From Family Farm to Global Fame with Greg Peterson | Kansas Legacy

What if your family farm could reach 250 million people worldwide? Greg Peterson of Peterson Farm Brothers fame turned a college project into a viral phenomenon that's been educating the world about agriculture for over 13 years. From nursing home performances as a toddler to appearing on national television just four days after posting his first farming music video, Greg's journey shows how passion, faith, and creativity can transform an entire industry's conversation. But behind the viral success lies a deeper story—one of balancing family farming with content creation, living with Type 1 diabetes, and staying rooted in Kansas values while traveling the globe.

Highlights:

• How a K-State ag communications student created a viral farming music video that got 5 million views in one week—with zero marketing budget

• The moment everything changed: being on Fox & Friends in New York City just four days after posting their first video

• Why "I'm Farming and I Grow It" became a cultural phenomenon and launched a 13-year YouTube career

• Balancing full-time farming with content creation, speaking engagements, and managing multiple social media platforms

• Living with Type 1 diabetes as a farmer and traveler—playing the "video game" of insulin management on expert level

• What Greg learned about agriculture by visiting all 50 states twice and 10 countries

• The current challenges facing American farmers and why community support matters more than ever

• Why the "Tractor Stuck" video resonates with farming families and teaches an important lesson about asking for help

• How faith, family, and farming intertwine in Greg's daily life

• Why traveling the world made Greg love Kansas even more

Chapters:

[0:00] Madeline's Photography Adventures

[1:30] Introducing Greg Peterson

[2:37] Greg's Musical and Farming Background

[5:05] The Viral Success of Peterson Farm Brothers

[14:17] Balancing Farming and Content Creation

[19:23] Living with Type 1 Diabetes

[24:35] Building a Community Around the Channel

[26:35] Kids and Tractors: The Viral Video

[27:26] Challenges in American Agriculture

[29:35] The Importance of Community in Farming

[31:25] Educating the Public About Farming

[35:26] The Role of Faith in Farming

[36:42] Love for Kansas: A Farmer's Perspective

[39:50] TikTok Fun and Kansas Culture

[46:54] Kansas City Chiefs and Kansas Pride

[48:30] A Hobbit-Inspired Pub in Kansas

[50:07] Wrapping Up: Final Thoughts and Farewell

Resources Mentioned:

• Peterson Farm Brothers YouTube Channel

• Kansas State University

• Pilgrim's Keep Pub in St. Mary's, Kansas

This show is part of the ICT Podcast Network, for more information, visit ictpod.net