Marketing That Actually Works — Stories from Entrepreneurs Who’ve Tried It All
From 17M views to niche storytelling: hard-won lessons on what really drives results
Asian Business Owners - A.B.O. · Carmen Salameh
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Show Notes
In this special medley episode of Asian Business Owners, we dive into one of the most requested topics: marketing that actually works.
You’ll hear real, proven strategies from my guests — no fluff, no generic advice, just authentic stories from Asian entrepreneurs who’ve built brands that connect and convert.
In this episode:
- How Catherine Marie Pun used authentic content to reach 17M+ views
- How Rickesh Kishnani used personal storytelling to market a niche luxury product
- How Rebecca Chung positioned her brand to stand out in a crowded industry
If you’re tired of wasting time on strategies that don’t deliver, this episode is your shortcut to what actually gets results.
Content:
(00:31) Marketing Strategies That Work
(01:12) The Element That Made It Successful
(02:55) Trend Spotting and Aggressive Market Strategy
(05:03) Why You Need To Test the Market
(05:56) Whiskey Business Insights
(07:44) Bootstrapping a Beauty Business
(09:58) Innovative Beauty Techniques
👉 To listen to the full episodes:
Catherine: From Burnout to 17M Views: How Catherine Built Friday Club With Authenticity
Rickesh: He Turned a Love for Whisky Into a Thriving Business
Rebecca: From Classroom to Clinic: Rebecca's Leap Into the Unknown
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