Ignoring Asia: a Billion-Dollar Mistake for Global Brands, Marco Galimberti, CEO of Venchi APAC, Gelato & Chocolate Worldwide Brand
Asian Business Owners - A.B.O. · Carmen Salameh
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Show Notes
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How to navigate success in APAC as a Western company?
Marco Galimberti, CEO of Venchi APAC, looks back on his journey that started in Italy and brought him to Hong Kong, where he thrives to expand Venchi's presence.
With Marco, we reflected on the challenges that go with a premium confectionery brand having multiple points of sale across many countries.
Adaptability, cultural diversity, specific market strategies are all elements that contribute to Venchi's success in Asia.
Content:
(02:46) Marco's Background and Career
(06:37) Adapting to Different Markets
(17:22) China Market Entry Strategy
(23:25) Global Confectionery Market Overview
(27:03) Impact of Cocoa Prices and Climate Change
(32:10) Sustainability and Ethical Sourcing
(34:10) Quickfire Questions and Fun Facts
(35:31) Elements For Successful Leadership
👉 To find out more:
Venchi's website
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