How to Actually Win at Influencer Marketing in Asia – with Julien Gaubert
Influencer Marketing: A $20 Billion Market
Asian Business Owners - A.B.O. · Carmen Salameh
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Show Notes
My guest Julien Gaubert, partner at Ykone Agency, dives into the world of influencer marketing - a booming industry worth $20 billion in 2022.
Discover how luxury brands leverage KOL (Key Opinion Leader) selection to enhance their strategies, what the pivotal role of AI is in marketing and the impact of social media influence on the next generations.
Tune in to this episode, it might change your business approach.
Content:
(00:00) Intros
(04:19) Julien's Role at Ykone
(06:43) The Power of Social Media
(20:55) Data-Driven Influencer Selection
(29:12) Challenges and Opportunities in Asia
(32:24) Influencer Marketing Strategies
(42:51) Future of Influencer Marketing
(46:48) Lessons for Fellow and Aspiring Entrepreneurs
👉 To find out more:
Ykone's website
Ykone's Instagram
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