![From Burnout to Building a Wellness Company: Jasmine’s Founder Journey [CORPORATE WELLBEING]](https://assets.pippa.io/shows/67d119d61842c480a19b96bf/1770966273552-85fdf49d-d2ef-4b86-b42a-b3f65402fc19.jpeg)
From Burnout to Building a Wellness Company: Jasmine’s Founder Journey [CORPORATE WELLBEING]
Leaving banking, finding purpose in Bhutan and launching a B2B wellness platform
Asian Business Owners - A.B.O. · Carmen Salameh
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Show Notes
Burnout almost forced her to stop but it turned out to become the turning point of her life.
In this episode of Asian Business Owners, I sit down with Jasmine Liu, a former banker who experienced burnout in 2017 while working in the fast-paced banking world in Hong Kong.
What followed was not just a career change but a complete shift in perspective.
After a transformative trip to Bhutan, Jasmine began questioning the corporate lifestyle she once embraced. She eventually founded Maestro Wellness, a B2B platform focused on improving corporate wellbeing and launched the Build Well, Live Well Summit to help organisations rethink performance, health and longevity.
We talk about:
- What burnout really feels like behind closed doors
- Why high performers often ignore early warning signs
- Transitioning from corporate banking to entrepreneurship
- Building a wellness business from scratch
- Launching a B2B platform
- Redefining ambition and long-term success
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Timestamps:
(00:00) Introduction to Asian Business Owners Podcast
(00:30) Get a free day pass at Garage Society
(00:49) Jasmine's Background
(01:48) Experiencing Burnout and Its Impact
(06:52) Journey to Bhutan: A Turning Point
(09:20) Returning to Hong Kong: A New Perspective
(13:59) Transition to FinTech and Learning
(15:48) Building a Meaningful Business from Scratch
(19:27) Starting an E-Commerce Platform
(20:20) Sourcing High-Quality Products
(21:06) Managing Logistics and Operations
(22:24) Transition to MaestroWellness
(22:51) Addressing Corporate Wellbeing
(25:10) Building the B2B Wellness Platform
(32:26) What Companies Get Wrong about Corporate Wellbeing
(33:39) The Build Well, Live Well Summit
(36:06) Lessons for Future Founders
(37:56) Conclusion and Event Reminder
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👉 To find out more:
Jasmine on LinkedIn
Attend the Build Well, Live Well Summit here
To follow my journey:
💬 abo.pod
📲 Find me on LinkedIn
🎧 Subscribe to Asian Business Owners wherever you listen to it!
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