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Debunking the "Mum Look" and Empowering Mothers Through Fashion, With Selene Xie, Founder of The Rebel Mums, Fashion Brands for Mums
Season 1 · Episode 5

Debunking the "Mum Look" and Empowering Mothers Through Fashion, With Selene Xie, Founder of The Rebel Mums, Fashion Brands for Mums

Asian Business Owners - A.B.O. · Carmen Salameh

November 9, 202333m 32s

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Show Notes

Selene Xie is what she calls a "mumtrepreneur".


She's a mother of two and the founder of The Rebel Mums, a clothing brand that celebrates motherhood by providing mums with fashionable clothes and by starting a new conversation around motherhood through a community of mums who share their story freely.


Selene shares why she decided to launch her own business in the middle of Covid while she was pregnant, she talks about the power of a community in the development of a brand and about the fashion landscape in Hong Kong.


To find out more:

The Rebel Mums website - https://www.therebelmums.com/

IG - https://www.instagram.com/the.rebel.mums/


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