
Corporate Colonisation of Lunar New Year
Asian Bitches Down Under · Helen Stenbeck
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Show Notes
As we approach 2022 Year of Tiger, we are seeing more brands and corporations utilise Lunar New Year as a marketing strategy. On this episode we explore the commodifying and capitalising on Lunar New Years’ celebration by the western brands.
https://www.vox.com/the-goods/2020/1/20/21069477/lunar-new-year-brandshttps://www.nbcnews.com/news/asian-america/how-lunar-new-year-became-overly-commercialized-what-it-means-n1257545https://fashionmagazine.com/flare/chinese-new-year-products/
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