How Chinese Companies Succeed in India
We interview Lishuang Chen, Founder & CEO at A&J Consulting International, and Director of International Relations for Zhejiang Foreign Economy Interchange Association. On the challenges and opportunities for Chinese companies doing business in India. • Branding – how are Chinese brands viewed in India in these tense political times? • Management styles – how much do Chinese companies localize and how do management styles need to adapt? • Regulatory challenges – how do Chinese companies navigate India’s historically difficult regulatory environment? • What has made Xiaomi in particular so successful and how is it seen today in many ways as a local brand not a Chinese brand? • As Chinese manufacturing companies diversify production out of their home base, how do Chinese companies recreate their manufacturing process and supplier ecosystem in India?
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Show Notes
On the challenges and opportunities for Chinese companies doing business in India.
• Branding – how are Chinese brands viewed in India in these tense political times?
• Management styles – how much do Chinese companies localize and how do management styles need to adapt?
• Regulatory challenges – how do Chinese companies navigate India’s historically difficult regulatory environment?
• What has made Xiaomi in particular so successful and how is it seen today in many ways as a local brand not a Chinese brand?
• As Chinese manufacturing companies diversify production out of their home base, how do Chinese companies recreate their manufacturing process and supplier ecosystem in India?
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