The #1 Mistake People Make When a Friend Struggles With Infertility | Alison Cheperdak

It isn’t about being an expert on the medical details of infertility; it is about being a phenomenal, loving advocate for someone walking through a season of loss and lack of control. In this episode, host Dr. Natalie Crawford sits down with Alison Cheperdak, founder of Elevate Etiquette and author of Was It Something I Said?, to bridge the gap between those struggling and the people who want to show up for them. They unpack the human element behind the awkward silences and ill-advised jokes, offering a roadmap for navigating one of life’s most delicate social and emotional experiences with grace.

What You’ll Learn:

• The specific "limitation acknowledgment" phrase that transforms frozen, awkward silences into safe spaces for connection.
• Why "social media self-preservation" is a valid friendship tool and how to manage digital triggers without guilt.
• The unique "etiquette of the out" when sending invitations to major milestones like baby showers or holiday gatherings.
• Strategic ways to "switch gears" as a host or ally when the conversation turns insensitive at the dinner table.
• The critical difference between offering vague help and the "Tuesday school pickup" method of specific, tangible support.

Find Alison Cheperdak

• Book: Was It Something I Said?

• Website: https://elevateetiquette.com/

• Instagram: @elevateetiquette

Resources:

• Pre-Order The Fertility Formula ⁠https://www.nataliecrawfordmd.com/book⁠

• Newsletter: nataliecrawfordmd.com/newsletter

• Instagram: @nataliecrawfordmd

• Youtube Channel: Natalie Crawford MD

• Interested in becoming a patient?: Fora Fertility

• Earn FREE CE/CME: Learn at Pinnacle App

This episode is brought to you by The Pinnacle Podcast Network.

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