Stephen McCoubrey and Johan Jervoe discuss the UBS art collection
In this week's edition of the ArtTactic Podcast, …
January 14, 201617m 26s
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Show Notes
In this week's edition of the ArtTactic Podcast, we speak with Stephen McCoubrey, curator for the UBS art collection, and Johan Jervoe, group chief marketing officer at UBS. First, Stephen and Johan discuss UBS' strategy as to what and how they acquire artworks for the corporate collection. Then, they reveal the extent of the relationship between UBS employees and the company's art collection. Also, Stephen and Johan share some of the major benefits of UBS sponsoring Art Basel. Lastly, they explain the motivation behind their recent commissioned photographs by Annie Leibovitz.