Seek the Desired Outcome First with Lincoln Murphy – 092
The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app.
Art of Value Show - Discover Value | Create Options | Start Pricing · Episodes Archives - Art Of Value
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Show Notes
The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […]
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